B2C電子商務網站的運營策略以eNeT硅谷動力網上商城

電子商務論文編號:DZ010        包括:開題報告及任務書,論文字數:11510,頁數:18

目  錄

1  引言 ...........................................2
1.1 電子商務和B2C電子商務 .........................2
1.2 我國B2C電子商務發展環境....................... 2
1.3 中國B2C電子商務網站發展現狀 ...................4
2  B2C電子商務的商業優勢與問題分析 ................5
2.1 B2C的商業優勢 .................................5
2.2  B2C電子商務發展中遇到的困難 ..................6
3 B2C電子商務運營策略 .............................8
3.1 顧客發展策略 ..................................8
3.2 產品定位 ......................................11
3.3 資金的募集 ....................................11
3.4 控制經營成本 ..................................12
4  eNeT硅谷動力網上商城案例分析 ...................13
4.1網站簡介 .......................................13
4.2  行業分析研究 .................................13
4.3 運營策略分析.................................. 14
5 總結 ............................................15
參考文獻 ..........................................17
致   謝 ...........................................18

摘   要

     隨著互聯網及通信技術的日趨成熟，電子商務這種交易方式日益受到人們的關注。其中，網上商城的B2C模式為企業和個人消費者搭建了便利的交易平臺。這種情況下對B2C電子商務網站的發展策略進行分析就顯得十分必要。
本文分析了我國B2C電子商務的外部環境，對市場機會和困難進行了分析和判斷，并對于文中提出的困難給出相應的應對方法。同時，文章對eNeT網上商城根據市場環境和自身特點制定的發展策略進行分析，總結出了以客戶需求為發展方向，迅速把技術優勢轉化為商務優勢，實現技術與業務的完美結合的發展經驗。

[關鍵詞]：B2C  電子商務  運營策略

Abstract

   As the maturity of Internet and communications, the electronic commerce as a trading method attracts an increasing attention. Especially the Business to Customer (B2C) pattern of online store builds a convenient trading platform for both enterprises and individual customers. Under such circumstances, analysis of the B2C website’s development strategy becomes very necessary.
   The article studies the external environment B2C E-Commerce, and makes the judgment about the difficulties and opportunities, and it makes some suggestions to overcome the difficulty. At the same time，the article carries on the analysis to the eNeT which makes out the strategy to develop, according to the market environment and characteristic of itself. The article summarizes the experience to develop that the website should take developmental direction for customers’ demands, convert technique advantage into business advantage, fulfill a perfect combination of the technique and business.

[Key Words] Business-to-Consumer; Electronic Commerce; managing strategy