Abstract According to the school paper, and following to find information in this article focus on e-commerce company for the pleasant crafts business opportunities and challenges brought about by the core issues discussed. The article first expounded on the concept and the development of e-commerce features, and then briefly described the current status of e-commerce in China and the status quo in the crafts market, and finally further elaborated pleasant crafts e-commerce companies, especially the business opportunities brought about by new obtained by means of a global competitive advantage of this and the challenges that point to know the company a pleasant business for several major business opportunities, but at the same time also pointed out that e-commerce to the challenges posed by pleasant company, the article also made a number of specific response measures. At my internship on the e-commerce in the enterprise with a deep understanding of the enormous role. Keywords：e-commerce; Internet; compete;
