南昌B2C同城電子商務發展探析

電子商務論文編號:DZ015       包括:開題報告及任務書,論文字數:14124,頁數:20

  目  錄

1 引言 2
1.1 研究背景和意義..........................................2
1.2 文獻綜述................................................3
2 南昌電子商務發展的信息化條件 .............................4
3 南昌B2C網站的運行現狀 ....................................5
3.1 以南昌折扣網的運作為例分析..............................6
3.2 本地其他主要網站的運營分析..............................6
4 南昌B2C同城電子商務的可行性與問題分析 ....................7
4.1 同城交易的可行性分析....................................7
4.2 同城交易是異地交易的彌補................................11
4.3.1 核心服務不明確........................................11
4.3.2 缺乏誠信的購物環境保障................................11
4.3.4 網站的實用性和專業性有待完善..........................12
5  南昌B2C要發展則應采取的措施 .............................13
5.1南昌B2C網站發展的主要措施................................13
5.1.2構造同城網上信用評價體系...............................14
5.2其他措施.................................................15
6  總結與展望 ..............................................17
參考文獻 ...................................................19
致   謝 ....................................................20

摘   要

     網絡的發展為南昌的中小企業提供了廣闊的同城交易發展平臺，因為網絡的特殊性，中小企業甚至可以擁有同大企業媲美的平臺，因此，發展南昌的B2C同城電子商務勢在必行。本文對南昌B2C現狀進行分析，探討同城交易的可行性以及存在的問題，并依此提出南昌B2C發展措施。
本文對南昌B2C電子商務同城交易的可行性和問題以及應采取的對策進行分析：首先對B2C和南昌的信息化條件進行簡介；然后，以南昌折扣網為例分析南昌B2C網站的發展現狀，抓住同城交易和異地交易的特點不同，突出同城交易是異地交易的彌補，探討了同城交易的可行性，并分析了南昌B2C同城交易存在的問題；最后抓住南昌B2C本土交易特點，立足南昌，服務南昌，推出可行措施，力圖完善南昌的B2C市場。

【關鍵詞】電子商務 B2C 同城交易

Abstact

   The development of network provides a platform for SMEs to develop broad intra-city transaction. Due to the special nature of networks, SMEs can have the same platform as large enterprises do. Therefore, it is imperative that Nanchang B2C intr-city E-commerce should be established. The paper analyzes the status quo of Nanchang B2C and discusses the feasibility of the intr-city transactions and the problems in transactions, and then puts forward suggestions for B2C development.
This paper first gives a brief introduction to B2C and Nanchang informationzation. Then, it analyzes the development status of Nanchang B2C with Nanchang discount network as an example, discusses the feasibility of intra-city transaction based on different characteristics of intra-city transaction and inter-city transaction, with understanding that intra-city is a complementary to inter-city transaction, and discusses the problems that will possibly exit in Nanchang B2C intra-city Transaction. Finally we should keep in mind Nanchang B2C local transactions characteristics, and take feasible measures to improve the B2C market in Nanchang with the conception “Focus on Nanchang and Service in Nanchang.”

【key words】Economic Business; B2C;  Intra-city Transactions