電子商務環境下家電企業供應鏈管理問題研究

電子商務論文編號:DZ022       包括:開題報告及任務書,論文字數:14144,頁數:21

目  錄

1  引言 .......................................................2
1.1研究背景與目的 .............................................2
1.2電子商務的概念與特點 .......................................2
1.3供應鏈與供應鏈管理 .........................................3
1.4電子商務與供應鏈管理的結合 .................................5
2 家電企業電子商務與供應鏈管理的集成.......................... 6
2.1電子商務環境下家電企業集成化供應鏈管理 .....................6
2.2家電企業實施集成化電子供應鏈管理的必要性................... 6
2.3實施集成化電子供應鏈管理的途徑 .............................7
3 家電企業實施集成供應鏈管理面臨的問題 ........................10
3.1企業內部的觀念和人才問題 ...................................10
3.2 貿易伙伴之間的協作問題 ....................................11
3.3 知識獲取與轉換技術上的要求 ................................11
3.4消費者需求更加多樣化和個性化 ...............................12
3.5家電產品品種結構發生變化 ...................................12
4 家電企業實施集成化電子供應鏈管理的建議 ......................12
4.1建立集成化電子供應鏈管理的思想觀念 .........................12
4.2引進和培養集成化供應鏈管理人才 .............................13
4.3加強政府支持............................................... 13
4.4通過業務流程重組整合企業內外部資源 .........................14
4.5建立可激勵合作伙伴間協作的績效評估體系 .....................14
4.6加快企業信息化進程 .........................................15
4.7建立供應鏈需求管理的核心競爭力 .............................15
5  案例分析——海爾的集成供應鏈管理模式 .......................16
總結與展望 ....................................................18
參考文獻 ......................................................20
致   謝 .......................................................21

摘    要

      電子商務和供應鏈管理作為企業提高競爭力的兩大“利器”，在實踐過程中有互相滲透，相互結合的趨勢。電子商務使得企業間供應鏈的整合可以更有效的達成，使供應鏈上的各企業關注自己核心競爭力的培養，從而達到全面提高企業競爭力的目的，因此，引入電子商務環境下的集成化供應鏈管理已成為必然趨勢。
本文主要研究了電子商務環境下的集成化供應鏈管理及實現途徑，通過分析家電企業實施集成化供應鏈管理面臨的問題,對家電企業實施集成化供應鏈管理提出一些建議。本文第一部分介紹了電子商務與供應鏈的一些相關基礎知識;第二部分介紹了集成化供應鏈管理的實現途徑及家電企業實施集成化供應鏈管理的必要性;第三部分分析了家電企業實施集成化供應鏈管理面臨的問題;第四部分對家電企業實施集成化供應鏈管理提出一些建議;第五部分對海爾的集成化供應鏈管理模式進行了分析。

[關鍵詞] 電子商務   供應鏈   集成化供應鏈管理

Abstract

E-commerce and Supply Chain Management as two “edge tools” that raised the competitiveness of enterprises, permeate each other in the course of practicing, the trend that mutually combines. E-commerce paves the way for effective integration of intra-enterprise supply chain and for enterprises on the supply chain to pay close attention to the cultivation of one's own key competitiveness so as to achieve the goal of improving enterprise’s competitiveness in an all- round way. So it is a tendency for enterprises to introduce the integrated supply chain management under the environment of E-commerce.
This article mainly studies the integrated supply chain management under the E-commerce environment and the methods of realizing it, by analyzing the problems of the home-electricity enterprise, which implements integrated supply chain management and gives some advices. This paper firstly describes some of the basic knowledge of E-commerce and supply chain management; The second part introduces the way to integrated supply chain management and the necessity of the home-electricity enterprise, which implements integrated supply chain management; The third part analyses the problems that the home-electricity enterprise with integrated supply chain management is facing; The fourth part gives some suggestions for the home-electricity enterprise implementing integrated supply chain management; The fifth part analyses Haier’s integrated supply chain management model.

[Key Words] E-commerce; Supply Chain; Integrated Supply Chain Management