山東省中小企業(yè)電子商務(wù)發(fā)展探討

電子商務(wù)論文編號(hào):DZ025       包括:開(kāi)題報(bào)告及任務(wù)書(shū),論文字?jǐn)?shù):17414,頁(yè)數(shù):23

目  錄

1 引言 ....................................................2
1.1本文研究的背景與意義 ...................................2
1.2 山東省電子商務(wù)發(fā)展現(xiàn)狀 ................................2
1.3文獻(xiàn)綜述 ...............................................3
2 電子商務(wù)對(duì)企業(yè)發(fā)展的影響 ................................5
2.2 增強(qiáng)企業(yè)成本競(jìng)爭(zhēng)優(yōu)勢(shì) ..................................6
2.4 提高顧客滿意程度 ......................................8
3 山東省中小企業(yè)發(fā)展電子商務(wù)所面臨的困境 ..................8
3.1 信息化程度低.......................................... 9
3. 2 電子商務(wù)人才緊缺......................................10
3. 3 缺乏合理的物流配送技術(shù)支持 ...........................10
3.4 網(wǎng)絡(luò)安全得不到有效保證 ................................11
3. 5 .地區(qū)和城鄉(xiāng)發(fā)展不平衡 ................................11
4 山東省中小企業(yè)發(fā)展電子商務(wù)的策略探討 ....................11
4.1 中小企業(yè)發(fā)展電子商務(wù)的對(duì)策 ............................11
4.2政府在電子商務(wù)發(fā)展中的作用 .............................16
5 案例分析 ................................................19
6總結(jié)與展望 ...............................................21
參考文獻(xiàn) ..................................................22
致   謝 ...................................................23

摘   要

     電子商務(wù)的出現(xiàn)，對(duì)中小企業(yè)來(lái)說(shuō)是一個(gè)福音，它改變了企業(yè)的傳統(tǒng)業(yè)務(wù)過(guò)程，使得規(guī)模不再成為橫亙?cè)诖笃髽I(yè)和中小企業(yè)之間的一條不可逾越的鴻溝。在信息化時(shí)代來(lái)臨之際，全球經(jīng)濟(jì)一體化的形勢(shì)下，中小企業(yè)必須應(yīng)用電子商務(wù)來(lái)改造企業(yè)的傳統(tǒng)業(yè)務(wù)過(guò)程，更好地應(yīng)對(duì)激烈的市場(chǎng)競(jìng)爭(zhēng)。山東省是我國(guó)經(jīng)濟(jì)較為發(fā)達(dá)的省份之一，企業(yè)數(shù)量眾多，其中尤以中小企業(yè)為主，中小企業(yè)的健康發(fā)展對(duì)山東省經(jīng)濟(jì)建設(shè)起著重要作用。
本文著眼于山東省中小企業(yè)，分析了電子商務(wù)對(duì)中小企業(yè)的重要作用，提出了適合山東省中小企業(yè)的電子商務(wù)應(yīng)用戰(zhàn)略。本文結(jié)構(gòu)分為四大部分，第一部分概述本文的研究背景、研究方法及意義與國(guó)內(nèi)外研究現(xiàn)狀。第二部分概括了山東省中小企業(yè)的特點(diǎn)，分析了中小企業(yè)面對(duì)激烈的市場(chǎng)競(jìng)爭(zhēng)開(kāi)展電子商務(wù)的迫切需要，同時(shí)指出了山東省中小企業(yè)開(kāi)展運(yùn)用電子商務(wù)存在的主要問(wèn)題。第三部分分析研究中小企業(yè)如何利用網(wǎng)絡(luò)資源和電子商務(wù)所能提供的技術(shù)服務(wù)來(lái)開(kāi)展電了商務(wù)活動(dòng)，以及政府在推動(dòng)中小企業(yè)信息化中的作用。最后一部分對(duì)未來(lái)山東省中小企業(yè)發(fā)展電子商務(wù)的前景進(jìn)行了展望，并列舉了中小企業(yè)發(fā)展電子商務(wù)的成功案例。

【關(guān)鍵詞】 電子商務(wù)   山東省中小企業(yè)   發(fā)展策略

Abstract

Appearance of Electronic business is a gospel for the small and medium-sized enterprises. Electronic business changes the traditional operational process of SMEs. Size is not a great gulf fixed between big enterprises and SMEs. On the coming of the informational age and globalization, SMEs must adopt Electronic business to rebuild the traditional operational process to face the drastic market competition. Shandong province is one of China's more developed provinces with a large number of enterprises, especially SMEs. The healthy development of small and medium-sized enterprises plays an important role in economic development in Shandong province.
With a view to Shandong’s SMEs, this paper analyses the importance of Electronic business for SMEs and put forward proper Electronic business strategy suited for Shandong’s SMEs. This paper is composed of four parts. The first part presents the research background, research methods and the significance of the research. In the second part, the features of Shandong’s small and medium-sized enterprises are summarized. The urgent need of small and medium sized enterprises in developing E-commerce facing the intense market competition is analyzed. Simultaneously, the existing problems in the E-commerce development of small and medium-sized enterprises are pointed out. The third part introduces the Small and medium-sized enterprises how to make use of net and technological services that EC can offer and what should do for the government to help SMEs developing EC. The last part introduces the trend of EC development of Shandong’s Middle and Small Enterprises, and enumerates a successful case about EC development of middle or small Enterprises.

【Key Words】 E-commerce; Shandong’s Medium-sized and small enterprises；Development tactics