With the development of the computer network, the communication technology and the preva lence of Internet, virtual enterprises have become more and more popular due to its characters like virtualization and digitalization. The building of network brand is a new challenge for the virtual enterprises to survive in the competition.
The paper advances the concept about the establishment of virtual enterprise’s Internet brand. First, the article gives a brief introduction to the research situation about the the establishment of virtual enterprise’s Internet brand home and abroad, the research roadmap, and the innovations. Then, it illustrates the basic definition, classification and development of the virtual enterprise. After that it puts forward the idea of the establishment of Internet brand in the virtual enterprises, the significance of the implementation of Intern brand and the ways of the establishment of Internet brand. Finally, the article provides the problems and solutions regarding to the brand building of the Internet brand.
【Key words】 Virtual Enterprise; Internet Brand; Problems of Network; Brand Management
