B2B電子商務盈利模式探析

電子商務論文編號:DZ070 論文字數(shù):11416,頁數(shù):16
目   錄

1  引言........................................................... 2
1.1 B2B電子商務企業(yè)盈利概況........................................ 2
1.2 本文主要講述的內(nèi)容 .............................................3
2  B2B電子商務概述................................................. 3
2.1 B2B電子商務的涵義 ..............................................3
2.2 B2B電子商務的分類 ..............................................3
2.3 B2B電子商務的競爭優(yōu)勢 ..........................................4
3  B2B電子商務盈利模式剖析 .........................................5
3.1 B2B電子商務盈利模式的發(fā)展現(xiàn)狀 ..................................5
3.2 B2B電子商務的盈利手段分析 ......................................5
3.3現(xiàn)有B2B電子商務盈利模式的問題及應對策略......................... 7
4  B2B電子商務盈利模式研究---以阿里巴巴為例 ........................9
4.1目前主要的綜合類B2B電子商務網(wǎng)站及其盈利模式簡介 .................9
4.2阿里巴巴盈利模式研究 ............................................10
5  總結 ............................................................14
參考文獻 ...........................................................15
致   謝 ............................................................16

1  引言........................................................... 2
1.1 B2B電子商務企業(yè)盈利概況........................................ 2
1.2 本文主要講述的內(nèi)容 .............................................3
2  B2B電子商務概述................................................. 3
2.1 B2B電子商務的涵義 ..............................................3
2.2 B2B電子商務的分類 ..............................................3
2.3 B2B電子商務的競爭優(yōu)勢 ..........................................4
3  B2B電子商務盈利模式剖析 .........................................5
3.1 B2B電子商務盈利模式的發(fā)展現(xiàn)狀 ..................................5
3.2 B2B電子商務的盈利手段分析 ......................................5
3.3現(xiàn)有B2B電子商務盈利模式的問題及應對策略......................... 7
4  B2B電子商務盈利模式研究---以阿里巴巴為例 ........................9
4.1目前主要的綜合類B2B電子商務網(wǎng)站及其盈利模式簡介 .................9
4.2阿里巴巴盈利模式研究 ............................................10
5  總結 ............................................................14
參考文獻 ...........................................................15
致   謝 ............................................................16

摘    要

    隨著社會經(jīng)濟的發(fā)展，因特網(wǎng)等技術的創(chuàng)新，電子商務成為開拓市場、拓展業(yè)務、促進貿(mào)易的主流手段。盡管電子商務可以按照交易對象分為B2B、B2C、C2C等多種模式，但就整個行業(yè)來說B2B電子商務已經(jīng)成為電子商務市場的主體。從我國國內(nèi)來看，盡管起步較晚，但是B2B卻是目前盈利最好的電子商務模式，B2B電子商務是否可以健康發(fā)展也成為左右電子商務進程的關鍵。
本文通過對B2B電子商務中各種盈利模式的分析發(fā)現(xiàn)，盡管國內(nèi)現(xiàn)在有將近2000個不同規(guī)模的B2B電子商務網(wǎng)站，但是B2B的盈利模式主要還是局限于“阿里巴巴”模式，大部分企業(yè)的盈利模式都是阿里模式的翻版或延伸。目前市場上的盈利模式也主要有會員型、提供基于供求信息的咨詢服務、廣告、電子商務搜索等模式。本文通過對B2B各種盈利模式的研究，分析問題、找出解決方案，以達到更好的促進B2B電子商務持續(xù)、健康發(fā)展的目的。

【關鍵詞】B2B電子商務  盈利模式  商業(yè)模式  應對策略

Abstract

As the development of social economy and technological innovation of internet, the e-commerce has became the main method of developing markets, expanding business and improving trades. According to the trading subjects e-commerce can be classified into B2B, B2C, C2C and some more modes, but as to the whole field, B2B is the major mode in the e-commerce market. Seen from domestic of our country, B2B is the best profit mode in e-commerce although started late. Whether B2B can develop well has become the critical factor effecting the development of e-commerce.
  After analyzing the different profit mode of B2B in e-commerce, we find that the profit mode of B2B is still limited to the mode like “Alibaba”, though there are nearly 2,000 different scale B2B e-commerce websites in China, most of these companies’s profit mode are still the reproduction or extension of “Alibaba mode”. For the time being ,the main of profit modes in the market are member of association mode, providing consultant service, advertising, e-commerce searching modes .In this article, we try to analyzing the existing problems and find out the solving methods in order to do some contribution to the continual and healthy development of B2B e-commerce.

【Key Words】  B2B electronic commerce        Earnings of mode 
Business mode        Countermeasure