中小型外貿企業發展電子商務的策略探析

電子商務論文編號:DZ080  論文字數:10507,頁數:15

目  錄
1引言 .......................................................2
1.1選題的目的與意義......................................... 2
1.2本選題在國內外的研究狀況及發展趨勢 .......................2
2 中小型外貿企業發展電子商務的必要性 ........................3
2.1中小型外貿企業的現狀 .....................................3
2.2電子商務對中小型外貿企業的影響 ...........................4
3  中小型外貿企業發展電子商務的現狀及存在的問題 .............6
3.1中小型外貿企業發展電子商務的現狀......................... 6
3.2中小型外貿企業在發展電子商務中存在的問題 .................7
4  中小型外貿企業發展電子商務的對策......................... 9
4.1 營造電子商務環境........................................ 9
4.2 重視客戶關系管理系統 ....................................10
4.3 建立網絡品牌 ............................................11
4.4建立完善的電子商務應用系統 ...............................12
5  結論 .....................................................13
參考文獻 ....................................................14
致  謝 ......................................................15

摘   要

   在傳統的國際貿易中，中小型外貿企業由于其自身固有的缺陷而缺乏競爭優勢。但隨著電子商務的迅速發展，不僅改變了傳統貨物貿易和服務貿易的形式和結構，還改變了對外貿易的形式和結構。電子商務的發展正引起國際貿易的一場重大變革。中小型外貿企業通過發展電子商務不僅能彌補不足還可以充分發揮自身的優勢，從而在激烈的競爭中取勝。
本文通過分析中小型外貿企業的現狀及電子商務對中小型外貿企業的影響，指出中小型外貿企業發展電子商務十分必要,中小型外貿企業的當務之急就是要積極發展電子商務，將電子商務廣泛的應用于業務中。然后通過分析中小型外貿企業發展電子商務的現狀，提出了中小型外貿企業發展電子商務應該從營造電子商務環境、推廣網上營銷技術、建立電子商務應用系統等方面進行改革和創新。

【關鍵詞】 中小型外貿企業  電子商務  國際貿易  第三方平臺 

Abstract

Because of its inherent flaws, the medium and small foreign trade enterprise lacks the competitive advantage in the traditional international trade. However, with the rapid development of electronic commerce, it has changed not only the form and structure of traditional trade of goods and services but also the international trade .The development of electronic commerce has raised the important reform of international trade. The medium and small foreign trade enterprise not only can make up its insufficiency through the development of electronic commerce also fully display its superiority. Thus, it wins in keen competition.
This article through analyzing the present situations of the medium and small foreign trade enterprise and the influence of electronic commerce to the medium and small foreign trade enterprise indicates that the medium and small foreign trade enterprise develops the electronic commerce to be extremely essential. The pressing matter of the moment is to actively develop e-business and extensively apply e-commerce into business. Then this article proposes that the medium and small foreign enterprise should carry out reformation and bring forth new ideas in building e-business environment, promotion of market technical in net, establishing e-business application system and so on.

【Key words】 Medium and small foreign trade enterprise ;Electronic Commerce; International trade; Third party platform