淺析華夏網(wǎng)絡(luò)傳媒B2C平臺模式

電子商務(wù)論文編號:DZ088  包括:開題報告及任務(wù)書,論文字?jǐn)?shù):7617,頁數(shù):15
目   錄
1 引言 ...........................................................2
1.1問題的提出 ....................................................2
1.2 B2C平臺簡介 ..................................................2
1.3 B2C平臺國內(nèi)發(fā)展概況 ..........................................3
1.4 B2C平臺國外發(fā)展概況 ..........................................4
2 華夏網(wǎng)絡(luò)傳媒B2C平臺 ............................................5
2.1公司簡介 ......................................................5
2．2公司B2C平臺模式 ..............................................5
3 華夏網(wǎng)絡(luò)傳媒B2C平臺面臨的問題 ..................................7
3.1網(wǎng)站的規(guī)劃程度 ................................................7
3.2物流效率 ......................................................7
3.3第三保證...................................................... 8
3.4廣告力度 ......................................................8
3.5公布商品信息真實性............................................ 8
4  華夏網(wǎng)絡(luò)傳媒B2C平臺面臨問題的解決方案 .........................9
4.1強調(diào)品牌，確定公司的出發(fā)點 ...................................10
4.2加大平面宣傳和空間宣傳 .......................................10
4．3確定商品的價格優(yōu)勢 ..........................................11
4.4規(guī)范的購買程序 ...............................................11
4.5規(guī)范的網(wǎng)站界面 ...............................................11
4.6規(guī)范的網(wǎng)絡(luò)商品 ...............................................12
4.7售后服務(wù)與調(diào)查 ...............................................12
4.8政府的支持 ...................................................13
5. 展望及結(jié)語 ...................................................13
參考文獻 ........................................................14
致  謝 ..........................................................15

摘    要

     B2C 電子商務(wù)是企業(yè)通過 Internet 向個人網(wǎng)絡(luò)消費者直接銷售產(chǎn)品和提供服務(wù)的經(jīng)營方式，即網(wǎng)上零售，隨著信息等技術(shù)的不斷完善，B2C經(jīng)營模式越來越受到企業(yè)，消費者的青睞，同時針對B2C模式所面臨的問題，企業(yè)家，學(xué)者也潛心研究，來尋找問題的突破口。
本文對B2C平臺模式進行了初步的解釋，通過研究華夏網(wǎng)絡(luò)傳媒案例，對目前B2C經(jīng)營模式所面臨的問題進行簡單的分析。首先，本文簡單的介紹了B2C模式概念，以及國內(nèi)外的發(fā)展?fàn)顩r；其次，本文對華夏網(wǎng)絡(luò)傳媒B2C平臺模式及其流程做了簡單的分析；然后，針對華夏網(wǎng)絡(luò)傳媒B2C平臺模式所遇到的問題進行簡單的闡述；最后，結(jié)合實際提出相應(yīng)的問題解決策略。

【關(guān)鍵詞】華夏網(wǎng)絡(luò)傳媒有限公司B2C 制度信任 網(wǎng)絡(luò)信息中介

Abstract

The B2C electronic commerce is a business enterprise through Internet toward personal network consumer to sell produce directly and provide a ministrant management method, namely the net retails up.Because the information waits technical of continuously perfect, the B2C business model is more and more subjected to a business enterprise, the favor of the consumer.，In the light of the problem, entrepreneur that the B2C mode faces in the meantime, the scholar also concentrates on studies, look for the breakthrough of  problem.
This text carried on first step to the B2C terrace mode of explain, through the research of the China network media case, carry on simple analysis currently to the problem faced by the B2C business model.First, this text introduced the B2C mode concept, local development condition and foreground in brief;Secondly, this text did simple analysis to mode and its process of the China network media B2C terrace;Then, in accordance with China the network media B2C terrace mode meet of the problem carry on elaborating in brief;End, be angled at the face of the problem put forward resolving strategy homologously.

【Key Words】The China network media  B2C  Trust system It lie in the network information