中小企業(yè)與大型企業(yè)在電子商務(wù)應(yīng)用中策略的差異化研究

電子商務(wù)論文編號:DZ307  論文字?jǐn)?shù):16930.頁數(shù):27

目    錄
摘    要 I
ABSTRACT II
1  引言 - 1 -
 1.1  電子商務(wù)的發(fā)展現(xiàn)狀 - 1 -
 1.2  電子商務(wù)應(yīng)用模式及特點 - 2 -
2  中小型企業(yè)在電子商務(wù)應(yīng)用中策略的分析 - 5 -
 2.1  中小型企業(yè)在電子商務(wù)應(yīng)用中策略的分析 - 5 -
 2.2  中小型企業(yè)電子商務(wù)案例分析 - 8 -
3  大型企業(yè)在電子商務(wù)應(yīng)用的策略 - 11 -
 3.1  大型企業(yè)在電子商務(wù)應(yīng)用策略分析 - 11 -
 3.2 大型企業(yè)電子商務(wù)案例分析 - 12 -
4 中小型企業(yè)與大型企業(yè)在電子商務(wù)應(yīng)用中策略的差異化 - 17 -
 4.1  中小型企業(yè)與大型企業(yè)在電子商務(wù)應(yīng)用中策略的差異化 - 17 -
 4.2  企業(yè)電子商務(wù)的發(fā)展趨勢 - 19 -
結(jié)束語 - 22 -
致     謝 - 23 -
參考文獻(xiàn) - 24 -

摘    要
                                   
 隨著計算機(jī)和電子通訊技術(shù)的飛速發(fā)展，網(wǎng)絡(luò)也日益普及化，網(wǎng)絡(luò)的應(yīng)用也越來越廣泛，國內(nèi)外不少的大中小企業(yè)都不約而同地意識到利用網(wǎng)絡(luò)傳遞信息可以在一定的程度上提高辦事效率、從而提高企業(yè)的競爭力。 互聯(lián)網(wǎng)的普及給企業(yè)帶來了無限商機(jī)，越來越多的企業(yè)開始涉足電子商務(wù)，利用互聯(lián)網(wǎng)來將自身企業(yè)業(yè)務(wù)搬到網(wǎng)絡(luò)上來，在網(wǎng)絡(luò)上完成企業(yè)采購、產(chǎn)品銷售、庫存管理等等一系列業(yè)務(wù)行為，而架設(shè)起自己的企業(yè)電子商務(wù)網(wǎng)站便是企業(yè)完成這一系列行為的重要載體。在這種環(huán)境下，中小企業(yè)和大型企業(yè)在電子商務(wù)應(yīng)用中的策略的又各是什么？本文通過對中小企業(yè)和大型企業(yè)在電子商務(wù)應(yīng)用中策略的對比，得出兩者之間的差異。
                                   
關(guān)鍵詞   電子商務(wù) /應(yīng)用策略 /網(wǎng)絡(luò)營銷∕差異化

                  
Small and medium-sized enterprises and large enterprises in the application of e-commerce in the differentiation strategy                                     
                                     
                                     
ABSTRACT                                 
                                      
 Along with the computer and electronic communications technology rapid development, the network popularization, the network is more and more extensive application of many large enterprises both at home and abroad are realized using network information in a certain extent, to improve work efficiency, so as to improve the competitiveness of enterprises. The spread of the Internet to bring the unlimited business opportunities, more and more enterprises in e-commerce, use the Internet to own enterprise business moved up in the network, the network complete enterprise procurement, sales, inventory management and business behavior, and set up their own enterprises e-commerce sites is the enterprise the behavior of the important carrier. In this kind of environment, small and medium-sized enterprises and large enterprises in the e-commerce application strategy and each is what? Based on smes and large enterprises in the application of electronic commerce strategy, the difference between the two.
 
 KEY WORDS  E-commerce businesses /Application strategies /Network marketing /Differentiation