電子商務(wù)為怡人工藝品公司帶來(lái)的商機(jī)與挑戰(zhàn)

論文編號(hào):DZ919  論文字?jǐn)?shù):9889.頁(yè)數(shù):11

摘要
 根據(jù)學(xué)校論文要求，經(jīng)過(guò)查找資料，本文主要圍繞電子商務(wù)為怡人工藝品公司帶來(lái)的商機(jī)與挑戰(zhàn)這一核心議題進(jìn)行了初步探討。文章首先闡述了關(guān)于電子商務(wù)的概念及發(fā)展特點(diǎn)，然后簡(jiǎn)述了電子商務(wù)在中國(guó)的現(xiàn)狀及在工藝品市場(chǎng)的現(xiàn)狀，最后進(jìn)一步闡述了電子商務(wù)為怡人工藝品公司帶來(lái)的商機(jī)特別是借助全新手段獲得全球性競(jìng)爭(zhēng)優(yōu)勢(shì)這一點(diǎn)及所帶來(lái)的挑戰(zhàn)，明確指出電子商務(wù)為怡人公司帶來(lái)的巨大商機(jī)，但在這同時(shí)也指出了電子商務(wù)給怡人公司帶來(lái)的挑戰(zhàn)，文章還明確的提出了一些應(yīng)對(duì)措施。本人在實(shí)習(xí)中對(duì)電子商務(wù)在企業(yè)中的巨大作用有了深刻了解。
關(guān)鍵詞：電子商務(wù) 互聯(lián)網(wǎng) 競(jìng)爭(zhēng)

Abstract
       According to the school paper, and following to find information in this article focus on e-commerce company for the pleasant crafts business opportunities and challenges brought about by the core issues discussed. The article first expounded on the concept and the development of e-commerce features, and then briefly described the current status of e-commerce in China and the status quo in the crafts market, and finally further elaborated pleasant crafts e-commerce companies, especially the business opportunities brought about by new obtained by means of a global competitive advantage of this and the challenges that point to know the company a pleasant business for several major business opportunities, but at the same time also pointed out that e-commerce to the challenges posed by pleasant company, the article also made a number of specific response measures. At my internship on the e-commerce in the enterprise with a deep understanding of the enormous role.
Keywords：e-commerce; Internet; compete;

目錄

引言4
一、電子商務(wù)的含義.………………………………………………………….….5
 （一）電子商務(wù)的概念.………………………………………………………..5
 （二）電子商務(wù)發(fā)展的特點(diǎn)……………………………………………….…..5

1、更廣闊的環(huán)境………………………………………………………….……5
2、廣闊的市場(chǎng)………………………………………………………………… 5
3、更快速的流通和低廉的價(jià)格……………………………………………… 5
二、電子商務(wù)的現(xiàn)狀……………………………………………………………….5
 （一）我國(guó)電子商務(wù)的現(xiàn)狀…………………………………………………….5
 1、注重戰(zhàn)略發(fā)展……………………………………………………………….6                 
  2、傳統(tǒng)企業(yè)觸網(wǎng)……………………………………………………………….6
 3、網(wǎng)站建設(shè)發(fā)展迅速………………………………………………………….6
 （二）我國(guó)工藝品公司電子商務(wù)的現(xiàn)狀……………………………………….6
 （三）怡人工藝品公司電子商務(wù)的現(xiàn)狀……………………………………….6
三、電子商務(wù)為怡人工藝品公司帶來(lái)的商機(jī)…………………………………….7
 （一）巨大的市場(chǎng)為怡人工藝品公司孕育著無(wú)限的商機(jī)…………………..7
 （二）借助全新手段獲得全球性競(jìng)爭(zhēng)優(yōu)勢(shì)……………………………………7
  1、樹(shù)立怡人公司良好形象…………………………………………………..8
 2、增強(qiáng)成本競(jìng)爭(zhēng)優(yōu)勢(shì)………………………………………………………..8
 3、采用新型商務(wù)模式………………………………………………………..10
   4、電子商務(wù)成為新的增長(zhǎng)點(diǎn)…………………………………………………10
四、電子商務(wù)為怡人工藝品公司帶來(lái)的挑戰(zhàn)…………………………………….11
五、怡人工藝品公司應(yīng)該怎樣面對(duì)電子商務(wù)…………………………………….11
 （一）樹(shù)立全球競(jìng)爭(zhēng)意識(shí)………………………………………………………11
 （二）電子商務(wù)時(shí)代怡人工藝品公司對(duì)人才的獨(dú)特的標(biāo)準(zhǔn)與要求…………11
結(jié)論………………………………………………………………………………….12
參考文獻(xiàn)…………………………………………………………………………….13