國(guó)內(nèi)快遞公司的競(jìng)爭(zhēng)戰(zhàn)略分析

物流論文編號(hào):WL224  論文字?jǐn)?shù):19007,頁(yè)數(shù):28

目錄
第一章 引言 1
第一節(jié) 選題的背景與意義 1
第二節(jié) 研究的基本內(nèi)容與擬解決的主要問(wèn)題 2
第三節(jié) 研究的方法與技術(shù)路線 2
第二章 文獻(xiàn)綜述 4
第三章 國(guó)內(nèi)快遞公司的競(jìng)爭(zhēng)狀況和競(jìng)爭(zhēng)力比較 8
第一節(jié) 國(guó)內(nèi)快遞公司的競(jìng)爭(zhēng)狀況 8
一、競(jìng)爭(zhēng)格局分析 8
二、市場(chǎng)競(jìng)爭(zhēng)形勢(shì)發(fā)展概況 9
第二節(jié) 國(guó)內(nèi)快遞公司的競(jìng)爭(zhēng)力比較 10
一、服務(wù)區(qū)域 11
二、服務(wù)價(jià)格 12
三、服務(wù)水平 14
第三節(jié) 國(guó)內(nèi)快遞綜合分類 15
第四節(jié) 小結(jié) 15
第四章 快遞公司的競(jìng)爭(zhēng)戰(zhàn)略 16
第一節(jié) 波特的競(jìng)爭(zhēng)戰(zhàn)略理論 16
第二節(jié) 領(lǐng)導(dǎo)者——順豐快遞的戰(zhàn)略分析 20
第三節(jié) 追隨者——同城快遞的戰(zhàn)略分析 21
第四節(jié) 小結(jié) 22
第五章 總結(jié) 23
【參考文獻(xiàn)】 24
致 　謝 25

摘  要隨著我國(guó)經(jīng)濟(jì)發(fā)展水平快速提高，人們對(duì)貨物送達(dá)的時(shí)間要求越來(lái)越高。不僅傳統(tǒng)的文件、包裹，而且越來(lái)越多的高價(jià)值、小批量、個(gè)性化的貨物都成為快遞的托寄物內(nèi)容。因此我國(guó)快遞業(yè)出現(xiàn)了國(guó)營(yíng)、民營(yíng)，以及外資企業(yè)相互競(jìng)爭(zhēng)的市場(chǎng)狀況。不管是國(guó)營(yíng)類大型的快遞企業(yè)如何在激烈的競(jìng)爭(zhēng)中制定有效的策略，謀求長(zhǎng)足發(fā)展，形成連通國(guó)內(nèi)外的可與外資巨頭抗衡的強(qiáng)大競(jìng)爭(zhēng)實(shí)體。還是民營(yíng)類中小型的快遞企業(yè)如何解決成本問(wèn)題和找準(zhǔn)市場(chǎng)定位成為我國(guó)快遞業(yè)業(yè)內(nèi)人士的一個(gè)關(guān)注問(wèn)題。本文分析了我國(guó)國(guó)內(nèi)快遞市場(chǎng)的發(fā)展及狀況，針對(duì)國(guó)內(nèi)快遞市場(chǎng)的競(jìng)爭(zhēng)現(xiàn)狀，以及影響快遞企業(yè)競(jìng)爭(zhēng)力的三個(gè)主要因素：服務(wù)區(qū)域、服務(wù)價(jià)格和服務(wù)水平，提出了競(jìng)爭(zhēng)戰(zhàn)略（成本領(lǐng)先戰(zhàn)略、差異化戰(zhàn)略和集中化戰(zhàn)略）的策略。通過(guò)戰(zhàn)略管理來(lái)提高我國(guó)快遞企業(yè)競(jìng)爭(zhēng)力的關(guān)鍵途徑。
 
 關(guān)鍵詞：快遞、國(guó)內(nèi)快遞業(yè)、快遞產(chǎn)品、競(jìng)爭(zhēng)戰(zhàn)略
ABSTRACT
 
 With the rapid increase in China's economic development level, it served the time the goods become increasingly demanding. Not only to traditional documents, parcels, and more and more high-value, low-volume, personalized care goods have become a courier sent material content. Therefore, our courier industry had owned, private, and foreign companies competing in the market conditions. Whether state-owned express delivery of large-scale enterprises in the fierce competition to develop effective strategies to pursue rapid development, the formation of domestic and international connectivity to contend with strong competition from giant foreign entities. Private classes or small and medium enterprises how to resolve delivery problems and identify the cost of market position as China's express delivery industry, an industry concern. This paper analyzes the domestic express market and the conditions for competition in the domestic express delivery market situation and affect the competitiveness of enterprises express the three main factors: the service area, service prices and service levels, proposed competitive strategies (cost leadership strategy, differentiation strategy and focus strategy) strategy. Through strategic management to improve the competitiveness of China's express delivery business critical path.
KEYWORDS：Express, The domestic express industry,The Express products, Competitive strategy