RESEARCH ON DISTRIBUTION MODE OF CLOTHING DIRECT SALES COMPANY
ABSTRACT
In recent years, the clothing retail industry is the most competitive one of the traditional industries, the development of the industry in the embarrassing position of stagnancy. Many of the retail clothing business and academic institutions studying how to draw clothing retail industry, Dell's direct sales network in order to enhance the retail clothing industry's competitiveness.
As information technology and e-business development, sales and distribution of goods has changed, the consumer is more inclined to easy and fast way of shopping and delivery, in this context, the network of direct sales distribution model clothing came into being. The use of non-store sales, there is no shop rent and too many staff and administrative costs, with convenient, fast and low-cost advantage. Clothing sales network through the use of the latest technological means to address the issue of commercial transactions, lower production, supply, marketing costs, open new markets and create new business opportunities, network marketing as an exchange of commodities contributed to the enterprise management tool, it is clear that electronic the most basic business activities, the most important business activities on the Internet.
In this paper, the characteristics of the domestic apparel products and market development, and direct sales apparel logistics business of the characteristics of the analysis. Pointed out that the current direct sales apparel logistics business is the main problem: the community information network with low level, distribution of high costs and slow business reputation is not high, lack of personnel, logistics and distribution of specialization, socialization, electronic, modern low.
Clothing sales for enterprise logistics and distribution problems, this article analyzes the apparel logistics business model of direct sales and gave a briefing on the way of its distribution. This paper discusses the three modes: self-distribution business model; third-party logistics and distribution model; common distribution model. Organizations focusing on a variety of distribution model, a comparative analysis of the advantages and disadvantages of various delivery models and to explore a different distribution model for direct sales companies in which the clothing.
Clothing enterprises to address the direct question of the existence of distribution patterns, this article made a number of comments: to determine a reasonable distribution line; the establishment of computerized management systems to logistics and distribution of electronic networks; strengthen personnel training and so on. At the same time, optimizing logistics to do a simple path analysis.
Clothing sales business development in China is not yet mature, the main thesis of the apparel logistics business direct marketing has done a study and discussion, these studies will help direct China's garment logistics and distribution enterprises to enhance economic efficiency and lower operating costs and to work towards the rationalization of logistics direction.
KEYWORDS：Clothing direct selling; Distribution model; Logistics distribution; E-commerce
