中山宇翔圓通快遞有限公司的競爭策略分析

物流論文編號:WL199  論文字數:10481,頁數:15
目    錄
 
摘  要 I
ABSTRACT II
緒論 1
一、 中山宇翔圓通快遞有限公司概況 2
二、 中山快遞業市場競爭分析 3
（一）中山快遞市場分析 3
（二）宇翔圓通快遞在中山的競爭分析 4
三、 如何提高宇翔圓通的市場競爭力 7
（一）存在的問題 7
（二）解決建議 8
結  論 11

摘  要

 我國快遞業經過近30年的發展，已成為一項市場前景廣闊，經濟利潤豐厚，增長潛力巨大的新興行業。此時，外資巨頭和國內知名快遞業務的經營者中國郵政、民航快遞、中鐵快運，還有眾多的民營快遞等企業的涌現，使得我國快遞業的競爭變得越來越激烈。在這樣的大環境下，作為圓通快遞的地級城市加盟公司，中山宇翔圓通快遞有限公司應該如何去更好的發展。
 本文首先通過對我國快遞前景和中山市場的分析，并用SWOT工具對宇翔圓通快遞有限公司的競爭優勢、競爭劣勢、潛在機會、潛在威脅等進行系統分析，然后根據該公司的實際情況，找出它在市場競爭中想要進一步提升競爭力時存在的問題，提出解決的方法。
 
關鍵詞：宇翔圓通快遞；  加盟公司； 競爭優勢

ABSTRACT
 
 China's express delivery industry has become a start-up industry with a broad market prospects, high profit and great potential after nearly 30 years of development. While, with the appearance of well-known foreign companies and operators of famous express delivery companies in China, such as China Post, Air Express, and Railway Express, as well as many private express delivery companies, the competition in China's express industry is becoming increasingly fierce. How do the Zhongshan Yuxiang express delivery company, which as the prefecture-level urban affiliate company of Yuan tong Express get a better development?
 This article tries to find out the problems when the company wants to further enhance competitiveness and then solve the problems by many ways. Firstly, it analyzes the prospects of China Express and the ZhongShan market. Secondly, it systematically analyzes the competitive advantage and disadvantage, the potential opportunities and threats of Zhongshan Yuxiang express delivery company by SWOT tool.
Key words: Yuxiang Yuan tong Express； joining the company； Competitive advantage