中文摘要：
隨著我國經濟的發展和高等教育大眾化步伐的加快，大學生則逐漸成為中國未來社會的中間力量和消費的主體，因而作為大學生的載體——高校自然也受到了商家的重點關注對象了。所以，為了便于企業在高等院校進行商業宣傳，同時也更為了體現高等院校的商業價值。本文就高等院校（江蘇大學）大學生消費的經濟來源、消費水平、消費特點和消費趨勢、及對高等院校廣告受眾的特點和高等院校廣告資源，進行一定的研究和分析，并得出了一些關于高等院校廣告資源的開發建議和看法。
關鍵詞：消費狀況， 廣告受眾特點， 廣告資源形式
About Jiang su University advertisement resources value research
Abstract：Along with China's economic development and popularization of higher education to speed up the pace , Students will gradually become China's future social forces and in the middle of the main consumption , Students as a result of vector -- Colleges and businesses have also been the focus of concern of So ,In order to facilitate enter—prises in the higher education institutions to undertake commercial advertising ,Also reflected more commercial value of the higher education institutions .In this paper, institutions of higher learning (Jiang Su University)Students consumption of the economy, the level of consumption, consumption patterns and consumer trends, and the advertising audience universities and institutions of higher learning the characteristics of advertising resources ,Conducted a study and analysis, and come to some institutions of higher learning advertising resources on the development of recommedations and observations.
Key word: Expense condition, advertisement numerous characteristics, advertisement resources form
