Abstract
Mentions the microwave oven people to be able to think of “gland Shi” naturally, otherwise, as soon as mentioned that “gland Shi”, the people will immediately also think of the microwave oven, “gland Shi” in Chinese's mind, has already been microwave oven's synonym. “Gland Shi” in Chinese microwave oven market's high monopoly concentration degree, makes all economical, the management theory worker and the enterprise superintendents is flabbergasted.
In China domestic all produce market, “gland Shi” is only one depends on the market force, depending on the competition method purely, but becomes in one produce market monopolizes oligarch's non-State-owned business. From 1995 until now, the gland Shi microwave oven domestic market percentage of has occupied 1st, and surpasses international industrial, the academic circle definite ridge broken line greatly - - 30%, achieves above 60%, in 1998 the market share surpassed 70%. In the Chinese all electrical appliances product (television, refrigerator, air conditioning, home-use computer and so on) the market independent warlords rise together simultaneously now, in the tangled warfare compete's situation, why the microwave oven market will have so the aspect? What “does gland Shi” rely on how many nearly monopolizes, the monopoly oligarch who becomes the market? Besides the opportunity, the external environment factor, most essential should be “gland Shi” the cost is in the lead the competition strategy success implementation.
