聯(lián)想集團(tuán)的產(chǎn)品組合策略

市場(chǎng)營(yíng)銷(xiāo)論文編號(hào):YX051 論文字?jǐn)?shù):10784,頁(yè)數(shù):16 ,附任務(wù)書(shū),開(kāi)題報(bào)告,指導(dǎo)記錄表

目 錄
摘要 I
Abstract II
前言 1
一、產(chǎn)品組合策略理論綜述 2
（一）產(chǎn)品組合相關(guān)概念 2
（二）產(chǎn)品組合策略的意義 2
二、中國(guó)IT產(chǎn)業(yè)發(fā)展概況 3
（一）中國(guó)IT產(chǎn)業(yè)的市場(chǎng)份額 3
（二）國(guó)內(nèi)IT產(chǎn)業(yè)的發(fā)展現(xiàn)狀 3
三、聯(lián)想集團(tuán)產(chǎn)品組合策略分析 5
（一）聯(lián)想集團(tuán)發(fā)展背景 5
（二）聯(lián)想集團(tuán)的產(chǎn)品組合策略 6
（三）聯(lián)想集團(tuán)產(chǎn)品組合策略的缺陷 7
四、聯(lián)想集團(tuán)產(chǎn)品組合的發(fā)展策略 8
（一）聯(lián)想集團(tuán)SWOT分析 8
（二）基于SWOT分析的戰(zhàn)略對(duì)策與建議 10
五、結(jié)束語(yǔ) 10
致謝 11
參考文獻(xiàn) 12

摘要
 產(chǎn)品是企業(yè)的核心，產(chǎn)品組合策略問(wèn)題是一切問(wèn)題中的主導(dǎo)問(wèn)題。在今后我國(guó)國(guó)民經(jīng)濟(jì)結(jié)構(gòu)大調(diào)整戰(zhàn)略中，企業(yè)將成為結(jié)構(gòu)調(diào)整的主體，而企業(yè)內(nèi)部一切圍繞產(chǎn)品結(jié)構(gòu)調(diào)整所進(jìn)行的經(jīng)濟(jì)活動(dòng)將毫無(wú)疑問(wèn)成為這支“大調(diào)整”協(xié)奏曲中的主旋律！事實(shí)上，從歷史發(fā)展的角度看，我們社會(huì)經(jīng)濟(jì)發(fā)展的歷史，就是一部產(chǎn)業(yè)、產(chǎn)品結(jié)構(gòu)不斷調(diào)整的歷史。人們不斷提高的物資文化需求不斷推動(dòng)著人類(lèi)文明的發(fā)展。因此，我們的產(chǎn)業(yè)、產(chǎn)品必須適應(yīng)市場(chǎng)的需求才會(huì)有發(fā)展，不適應(yīng)就要調(diào)整，否則就會(huì)被市場(chǎng)所無(wú)情地淘汰！本文以產(chǎn)品組合策略理論為指導(dǎo)，通過(guò)對(duì)聯(lián)想集團(tuán)產(chǎn)品組合策略分析的基礎(chǔ)上，提出一些發(fā)展建議。

關(guān)鍵詞：產(chǎn)品組合，發(fā)展策略，SWOT分析

Abstract
Is the core product, the product problem is the dominant issue in all problems.  The structure of our national economy in the future readjustment strategy, restructuring of enterprises will become the mainstay of the enterprise all around the product structure adjustment to the economic activity will no doubt be that this "major adjustment" Concerto in the theme!  In fact, from the historical development perspective, our socio-economic development is a history of industry and product structure constantly adjust history.  People constantly improve the material and cultural needs to constantly promote the development of human civilization.  Therefore, our industry, products must meet the needs of the market can bring about development, not meet the necessary adjustments, otherwise the market will be weeded out! Based on the analysis of Lenovo products, SWOT analysis to explain the importance of product strategy.

Key words：the product strategy, product portfolio, SWOT analysis