Abstract
After the products of human economic development and service economy economic era after era, came around the entire customer experience, experience economy. Experience economy and experience the consumer is facing the arrival of experiential marketing came into being. This allows enterprises face enormous challenges of marketing, while also providing some opportunities.
Starbucks downturn in the market environment for the development of the birth originator of the coffee sector, the most important is the application of the emotional experience, to the quality of service at the core, Joint entertainment and sensory stimulation design and coffee culture experience successfully shaping the coffee industry's most prestigious brands, through less advertising has become a global coffee consumption trend leader. Experiential Marketing interactive, consumer initiative, and the difference between instant and continuity, characteristics, through experiential marketing can create brand personality and increase the added value of products; potential customers stimulate demand, increase sales performance; attract customers to participate in interactive and cultivate customer loyalty.
Starbucks attributed the success of experiential marketing innovation, in an increasingly competitive today, experiential marketing has been used in various fields, Marketing experience in creating marketing strategies to strengthen the brand image of experience, through the transmission of experience to serve as the core strategy, in the service industry has been the development of a breakthrough. In today's increasingly competitive society, the innovation business experience has brought enormous opportunities Experiential Marketing is gradually to the human experience of marketing development, brand experience through the mold, thereby stimulating experience of the rapid economic development.
