中小企業(yè)Email營(yíng)銷研究

市場(chǎng)營(yíng)銷論文編號(hào):YX061 論文字?jǐn)?shù):9980,頁(yè)數(shù):18

目    錄
1  引言 2
1.1選題的背景 2
1.2研究的目的和意義 2
2  E-mail營(yíng)銷的相關(guān)概念 3
2.1  什么是E-mail營(yíng)銷 3
2.2  我國(guó)E-mail營(yíng)銷的現(xiàn)狀 3
2.3 中小企業(yè)開展E-mail營(yíng)銷的基礎(chǔ)條件 4
3 E-mail營(yíng)銷基本原則 5
3.1 制定系統(tǒng)的營(yíng)銷方案 5
3.2 以誠(chéng)信為本 5
3.3 符合郵件的基本法則 5
4  中小企業(yè)E-mail營(yíng)銷的優(yōu)勢(shì) 6
5  中小企業(yè)E-mail營(yíng)銷存在的問題 6
5.1 E-mail營(yíng)銷的五大禁忌 6
5.2中小企業(yè)E-mail營(yíng)銷八個(gè)不足點(diǎn) 8
6  中小企業(yè)E-mail營(yíng)銷的策略分析 11
結(jié)  論 14
致  謝 15
參 考 文 獻(xiàn) 16

摘    要

 E--mail營(yíng)銷是在用戶事先許可的前提下，通過電子郵件的方式向目標(biāo)用戶傳遞有價(jià)值信息的一種網(wǎng)絡(luò)營(yíng)銷手段。在互聯(lián)網(wǎng)飛速發(fā)展的時(shí)代，各中小企業(yè)也逐步走進(jìn)了電子商務(wù)時(shí)代，紛紛創(chuàng)建了自己的電子商務(wù)網(wǎng)站 。在此同時(shí)我們首先要充分了解中小企業(yè)的Email營(yíng)銷現(xiàn)狀，其次著重分析中小企業(yè)發(fā)展Email的禁忌和黃金法則。由于國(guó)內(nèi)互聯(lián)網(wǎng)發(fā)展起步較晚，各中小企業(yè)對(duì)于E--mail營(yíng)銷意識(shí)還不是很強(qiáng)，E--mail營(yíng)銷沒有得到足夠且廣泛的重視，希望能夠在提出中小企業(yè)E—mail營(yíng)銷的問題的同時(shí)，找到有效的解決之道為中小企業(yè)提供優(yōu)質(zhì)的服務(wù)。然而對(duì)于每個(gè)中小企業(yè)來說，良好的E-mail營(yíng)銷策略才是企業(yè)獲得利益的熏要保證。
 
關(guān)鍵詞：中小企業(yè) / E—mail營(yíng)銷  /電子郵件 / 營(yíng)銷策略  

SME  Email  Marketing  Research

 ABSTRACT

E - mail marketing is the premise of the user's prior consent, by way of an e-mail to pass valuable information to target users of a network marketing tool. The rapid development of the Internet era, the small and medium enterprises have gradually entered the age of electronic commerce, have created their own e-commerce site. In the meantime we must first fully understand the current situation of SMEs in Email marketing, followed by focused analysis of the development of SMEs Email taboos and the Golden Rule. Because the domestic development of the Internet got a late start, the small and medium enterprises for the E - mail marketing, awareness is not yet very strong, E - mail marketing has not been adequate and a wide range of attention, hope to raise SME E-mail marketing problems as well as , to find an effective solution for SMEs to provide quality services. However, for each of SMEs, a good E-mail marketing strategy is the interests of the enterprises to ensure that smoked.

Keywords：SME E-mailmarketing, e-mail marketing strategy