In today's highly competitive market environment, corporate marketing costs constantly increasing, event marketing, as a significantly lower cost but the effect has already begun to attract the marketing strategy of China's enterprises, especially small and medium enterprises in China's attention. However, the application of business practice shows that, due to lack of predictability of events and for the study of consumer behavior is not in place, the practical effect of the event marketing strategy is often compromised, especially in small and medium enterprises in China. How to improve the scientific nature of the event marketing strategy to strengthen the implementation process of the normative is that an enterprise must pay attention to and discuss the important issue. In this paper, the theory of marketing research, for the problems of SMEs in China and put forward a scientific development and proper implementation of event marketing ideas. This paper is divided into several parts described below: First, the introductory remarks. The second section describes the concept of event marketing, event marketing, the characteristics of the elements of a successful event marketing and event marketing, as this study support the theory. Again, the event marketing strategy analysis of the status quo, development trend and should pay attention to issues and events in China were analyzed for SMEs to use and effective marketing of scientific ideas. Concludes with a web-based small and medium enterprises under the conditions of the use of event marketing strategy point of view. Network has been indispensable in modern life, an important part, however, the rapid development of the Internet, event marketing also provides a more broad space for development and development potential. With the further development of network technology and business for a better understanding of event marketing, network marketing under the conditions of the event will be shown in its shape and richer side.
