摘要：我國已經進入了老齡化社會，面對這個廣大的老年市場，越來越多的旅行社已經加入到了開發老年旅游市場的行列。但是不少旅行社對老年旅游團承諾得很完美，實際上旅游活動沒有達到一定的標準。本文結合對浙江省老年旅游情況的調查，分析了我省老年旅游市場存在的潛力、開發的現狀以及存在的問題，從而提出了一些關于開發老年旅游市場的對策。
Abstract：Our country has already entered the aging society. In the face of the large old age tourist market, more and more travel agencies have already joined the ranks of developing this kind of market. Many travel agencies promise the old age tour groups perfectly, but actually the tourist activities have not achieved the certain standard. According to the survey of the old age traveling situation in Zhejiang Province, this article analyses the potential existent of the old age tourist market, the present situation of the market development and the questions existent, and thus formulates some countermeasures to tap the old age tourist market.
關鍵詞：老年旅游者；旅行社；導游
Key words：old age tourist； travel agency；tour guide
