[旅游專業(yè)]借鑒日本茶道打造杭州梅家塢茶文化品牌

旅游論文編號(hào):LY031  附開(kāi)題報(bào)告,任務(wù)書,文獻(xiàn)綜述,外文釋文, 論文字?jǐn)?shù):10274,頁(yè)數(shù):09
目錄
摘要 1
Abstract 1
一 引言 2
(一)國(guó)內(nèi)茶文化旅游研究現(xiàn)狀 3
(二)國(guó)外茶文化研究現(xiàn)狀 3
二 梅家塢的發(fā)展前景及阻礙其進(jìn)一步發(fā)展的因素 3
(一) 梅家塢茶文化村旅游資源特色與優(yōu)勢(shì) 3
(二） 阻礙梅家塢進(jìn)一步發(fā)展的因素 4
(三) 如何解決現(xiàn)有的問(wèn)題 5
三 借鑒日本茶道的模式 6
(一) 吸收日本茶道文化精髓 7
1.日本茶道精神 7
2茶室和茶具 8
3茶事活動(dòng) 8
參考文獻(xiàn)： 9

摘要：隨著杭州旅游業(yè)的發(fā)展，游客對(duì)旅游品牌的看重也日趨提高。作為代表的杭州西湖，通過(guò)樹立起良好的品牌，如今正通過(guò)各種方式迅速提高了在國(guó)內(nèi)外的知名度和影響力。杭州的茶文化同樣有著輝煌的過(guò)去，但如今僅以龍井茶為代表作為品牌，帶來(lái)的只是有限的購(gòu)買力，卻帶動(dòng)不了茶文化旅游的發(fā)展。要發(fā)展茶文化旅游，就需要樹立一個(gè)全新的并且更容易被游客接受和喜愛(ài)的品牌，因此，梅家塢茶文化品牌應(yīng)運(yùn)而生。
  Abstract：With the development of tourism in Hangzhou, tourists on tourism are becoming increasingly important brand improve. As a representative of the West Lake, Hangzhou, through establishing a good brand, now being rapidly adopted in various ways at home and abroad, improve the visibility and influence. Hangzhou's tea culture has a same glorious past, but now only represented as Longjing tea brand, is only limited purchasing power, but not tea Driven cultural tourism development. The development of tea culture tourism, on the need to establish a new and more easily accepted and loved by tourists brand, so brand meijiawu tea culture came into being
  關(guān)鍵詞：前景；阻礙； 日本茶道； 融合；
  Keyword: Prospects; hinder; Japanese tea ceremony; integration;