摘要:隨著經(jīng)濟的飛快發(fā)展,人們的休閑意識逐漸加強,休閑需求也隨之加強,度假村的發(fā)展市場也越來越廣闊,城郊度假村作為新型的度假村模式,在旅游經(jīng)濟的開發(fā)中將會越來越受到重視。而不同的城郊旅游區(qū)的特殊地位也決定了城郊度假村的不同開發(fā)模式。本文具體論述了經(jīng)濟發(fā)達區(qū)的城郊度假村的SWOT分析及開發(fā)策略等。
Abstract: With the fast development of economy, people hanker for requirement of material before, but now it changes to have a strong desire for spirit civilization. Nowadays, the tourism project has a speedy progress, and people’s consciousness of leisure also have a strong grow. So there is a gradual increase in the need of leisure. As a result, the market for vacation hotel has a wide develop. As a new mode, the vacation hotel in the suburbs of city will attached more and more importance in the exploitation of tourism economy. This thesis have concrete introduced the analysis of SWOT and the strategy of exploitation for the vacation hotel in the suburbs of develop economic areas.
關鍵字:城郊休閑度假村;SWOT分析; 開發(fā)策略
Key words: the leisure vacation hotel in the suburbs of city; the analysis of SWOT; the strategy of exploitation