[旅游專業]中國足浴業現狀分析與對策探討

旅游論文編號:LY053  附開題報告,任務書,文獻綜述,外文釋文, 論文字數:10500,頁數:11

目錄
摘要 1
Abstract 1
引言 2
一、足浴業在中國的發展 3
（一）足浴業基本現狀 3
（二）國家與地方政府對足浴業的政策越來越規范化 4
（三）足浴業的服務質量往更好更新的方向發展 5
二、足浴業發展中存在的問題 6
（一）足浴業的衛生狀況普遍堪憂 6
（二）行業競爭漸成無序的惡性競爭。 6
（三）管理成真空，足浴業良莠不齊 7
三、對策探討 7
（一）健全法律法規，多部門聯手檢查 7
（二）足浴經營要有特色，避免惡性競爭 8
（三）加大足療宣傳，獲得社會認可 9
四、結語 9
參考文獻： 9
謝辭 10

摘要：隨著人們工作、生活節奏的不斷加快，生活水平的穩步提高，中醫足療保健在短短的幾年內異軍突起，正成為現代人消除“亞健康”保健休閑的潮流和時尚。在歐洲、日本、韓國、東南亞，足道養生正漸成為習慣。在中國傳統的醫療文化中，屬中醫內病外治法的足療歷史源遠流長，3000多年前古人就有過許多經典的記載和描述。時至今日，“足浴”“足療”“按摩”等消費已走進大眾生活，受到了人們的普遍歡迎。國內的足浴店雨后春筍般出現在各城的大街小巷，給市場帶來了巨大的商機和發展空間。然而，透過紅紅火火的現象，足浴行業存在著許多隱患。本文擬對中國足浴業當前的發展現狀作出分析，并進而提出建議。

Abstract: As people work and life rhythm, living standard improving steadily, Chinese foot care in a few short years, is a modern health care "elimination of leisure and fashion trend. In Europe, Japan, South Korea, southeast Asia, health are becoming a habit. In the traditional Chinese culture, Chinese medical therapy of the disease within the foot long history, 3,000 years ago the ancients had many classical records and description. Today, "the foot bath" foot massage "consumption" already entered public life, and by the people. Domestic foot bath shop mushrooming in every city streets, to bring the huge market opportunities and development space. However, through the prosperous phenomenon, foot bath industry exists many hidden trouble. This paper attempts to present Chinese foot bath industry development present situation, and then put forward a suggestion.
關鍵詞：足浴;休閑;衛生;健康;中醫 
Keyword: Footbath; Leisure; Clean; Health; TCM