Several questions of differentiation strategy of accounting firm
Abstract
An extant outstanding problem of the domestic accounting firm is that the business is identical, big firms are not willing to miss little business; little firms also compete and answer the loud business. It leads to the competition of a lower price and the quality is difficult to guarantee. In this case, differentiation strategy arises at the historic moment, its theoretical foundation is through unique product characteristic, and technology, brand image, additional characteristic and characteristic service to strengthen the characteristic of the products, increase consumer's value, make consumers to pay a higher price to the same kind of product. This article starts with the meaning of differentiation strategy and the reason why accounting firms choose the difference strategy, I will analyze the path selection that the accounting firms implements the difference strategy, and the problems that should be paid attention to. I think, in present cases, strengthen characteristics of accounting firms, rely on the characteristic, high-quality service, introduce the differentiation strategy into each link of the firms’ developments, form the monopoly situation with one's own characteristic, transform the difference into the firms’ advantage, then the firm could stand in an unassailable position in the violently competition.
