婺源縣大鄣山有機茶出口調研分析

國際貿易論文編號:GM017    包括:開題報告及任務書,論文字數:10187,頁數:17

目  錄

1引論 ...............................................2
1.1寫作背景和必要性 .................................2
1.2有機茶簡介 .......................................2
1.3文獻綜述 .........................................3
2 有機茶市場概況 ....................................4
2.1 國際有機茶進出口市場 ............................4
2.2中國有機茶市場 ...................................5
3 大鄣山有機茶的出口現狀 ............................6
3.1產業背景......................................... 6
3.2大鄣山有機茶出口狀況 .............................8
4 婺源縣大鄣山有機茶大量出口的成功之處與不足........ 9
4.1成功因素......................................... 9
4.2不利因素 .........................................12
5 大鄣山有機茶進一步擴大出口的對策.................. 13
5.1增加產品的產量 ...................................13
5.2 豐富產品的種類 ..................................14
5.3 擴大產品的知名度 ................................14
6 大鄣山有機茶對國內同行業的啟示.................... 14
7 結論與展望 ........................................15
參考文獻 ............................................16
致   謝 .............................................17

摘   要

     婺源縣“大鄣山”有機茶是有機茶中的佼佼者，它在克服了一系列的諸如農藥殘留的貿易技術壁壘之后，成功出口歐美市場，并占領了一定的市場份額。在有機茶行業，大鄣山有機茶成為婺源乃至中國都享譽盛名的品牌。
論文首先闡明了選題的必要性，即為什么從上個世紀80年代以來，世界茶葉出口已處于低迷狀態，而大鄣山有機茶卻能大量出口。第二部分，大體地介紹了有機茶的定義，有機茶是什么和國內外對有機茶的研究。第三部分，概述了有機茶市場，包括世界有機茶進出口市場，中國有機茶的發展情況，以及婺源有機茶的現狀。第四部分，詳細分析了大障山有機茶出口的各種成功因素及不足之處，例如優越的生態環境、良好的質量保障體系、技術服務、克服貿易技術壁壘等等。最后，通過調研分析，為進一步擴大大鄣山有機茶出口提出對策包括利用展銷會，政府的政策、國際認證等，同時為國內同行業今后發展提供了一種成功的經驗模式。

[關鍵詞] 大鄣山有機茶  出口  貿易技術壁壘

Abstract

'Dazhangshan' organic tea of Wuyuan County is the cream of the crop of organic tea. After it overcomes a series of pesticide residues, such as technical barriers to trade, Europe and the United States successfully export market, and occupied a certain market share. In organic tea industry, Dazhangshan organic tea is world-renowned brand in Wuyuan and even in China.
First and foremost thesis topics of the necessity, that is why since the last century 1980s, when the world tea export is at low ebb, Dazhangshan is able to export a large quantity of organic tea. The second part broadly introduces the definition of organic tea, what is organic tea and the study of organic tea all over the world. The third part makes an overview of the organic tea market, including the world's organic tea import and export markets, the development of organic tea, and Wuyuan organic tea’s status quo. The fourth part makes a detailed analysis of the major obstacles to the export of organic tea, especially the various success factors and inadequate, for example, the excellent ecological environment, a good quality assurance system, technical services, overcome technical barriers to trade, and so on. Finally, it makes investigation and analysis in order to further expand the great Dazhangshan organic tea exports, which come up with strategies including the use of fairs, government policies, international certification, for the domestic industry with the future development of a model of successful experience.

[Key Words] Dazhangshan Organic Tea；Exports ；Technical Barriers to Trade