近年來我國家具出口面臨的挑戰及其對策研究

目   錄

1  我國家具出口的現狀 ..........................2
2  近年來我國家具出口面臨的挑戰 ................2
2．1貿易壁壘問題突出 ...........................2
2．2遭遇反傾銷 .................................5
2．3國外品牌大舉進入 ...........................7
3  加快發展家具行業的對策研究 ..................8
3.1企業微觀層面的對策.......................... 8
3.2政府宏觀層面的對策 ..........................11
參考文獻 .......................................14
致  謝 .........................................15

摘   要

     隨著世界貿易組織的加入，中國家具行業近幾年的變化吸引著眾多關注的目光。一系列的國際慣例，貿易壁壘，逐步使我國的貿易環境惡化；其二，國內市場方興未艾，潛力巨大，卻被外國品牌搶先占領。在日益激烈的市場競爭中，本在高位運行的廣東家具行業面臨發展瓶頸。產品可以很快被競爭對手效仿、超越，于是強勢的品牌戰略掌握了市場的主動權。同時設計又扮演著一種文化載體的角色在家具品牌的建設中占有重要地位。本文從中國家具行業現行存在的一些問題進行深刻剖析，進而從整體到個體，對廣東家具行業發展變化加以分析，希冀能使廣東乃至全國家具行業都能切實地走上發展正軌。

【關鍵詞】  貿易環境   貿易壁壘   市場銷售  反傾銷

Abstract

With China entered into  WTO, the change of Chinese furniture industry attracts many insider and expert’s attention. First, a series of international conventions, trade barriers gradually deteriorating trade environment. Second, the domestic market in full swing have tremendous potential, however, overseas corporations have occupied preemptively the domestic market. In the drastic market, the one –up Guangdong’s furniture industry has been confronted simultaneously with development bottleneck as above mentioned. Product can be replicated quickly or exceeded by competitors, therefore the strong brand strategy has controlled initiative of the market. Simultaneously, design play the cultural carrier role, and hold the important status in the construction of furniture brand. Thus, the purpose of this essay is to deeply analyze the actuality and restrictive factors of the state by internal and external environments, even Guangdong’s furniture industry, then put forward some constructive suggestions for further improvement of Guangdong’s furniture industry by analyzing its developing change.

[Key  Words] Trade Environment; Trade Barrier; Marketing Anti-dumping