Under the condition of economic globalization，the private enterprises play an important role in China’s national economy. Even become a mainstay in the achievement of export. However, with China’s accession to WTO, the private enterprises are facing more and more challenges in the process of development.
The thesis has three parts:
The first part introduces the current export situation and existed questions of private enterprises at present briefly.
The second part separately analyzes the reasons of problem produced from external environment and the private enterprise themselves. The external environment mainly presents as following: the narrow financial channel; the unfair tax burden; the imperfect social service system. The private enterprises mainly present the following problems: low technology content of products, little difference among products; insufficient innovation; lacking of own brand and outstanding foreign trade person, unreasonable management and so on.
The third part proposes the related measures to promote the foreign trade of private enterprises from three aspects, which are the government, the enterprise themselves and the society. The first, the government should created the macro environment which is suitable for development of private enterprises, expand the financial channel, establish fair market environment, consummate the management system of business etc. The second, private enterprise themselves also should improve the product quality, keep product innovation; strengthen own study, make own independent brand, and use new trade methods positively as electronic commerce. Finally, the society should make social service system of private enterprise perfect; provide private enterprises with legal service, training service, information consulting service and others.
