淺析老北京火鍋特許經(jīng)營對策

國際貿(mào)易論文編號:GM095      論文字數(shù):10776,頁數(shù):17

目  錄

1前言 ...................................................2
2老北京火鍋特許連鎖經(jīng)營企業(yè)的現(xiàn)狀及問題 .................2
2.1企業(yè)現(xiàn)狀簡介 .........................................2
2.2存在的問題 ...........................................2
3中外特許經(jīng)營企業(yè)經(jīng)典案例分析 ...........................4
4老北京火鍋特許經(jīng)營模式的對策分析 .......................8
4.1加強品牌管理，提升老北京火鍋融牌價值 .................8
4.2建立標準化的操作模式和特許加盟體系管理制度 ...........9
4.3選擇合格的受許人 .....................................10
4.4簽定完善的特許經(jīng)營合同 ...............................11
4.5構(gòu)建高效的物流配送體系 ...............................12
4.6制定合理的人力資源開發(fā)與管理制度 .....................13
參考文獻 ................................................15
致   謝 .................................................16

摘    要

      特許經(jīng)營是當今世界上最為流行的企業(yè)擴張和個人創(chuàng)業(yè)途徑之一，最近些年在中國以特許經(jīng)營管理模式的企業(yè)也在不斷地增加。
  餐飲業(yè)是特許經(jīng)營的傳統(tǒng)主力軍。本文將視線聚集于餐飲業(yè)這個國內(nèi)最有潛力利用特許經(jīng)營加速發(fā)展的行業(yè)，結(jié)合老北京火鍋這個具體的餐飲連鎖企業(yè)的實際情況，提出適合餐飲特許經(jīng)營行業(yè)和老北京火鍋發(fā)展的特許經(jīng)營模式及實施控制措施。
  論文共分四個部分。第一、第二部分介紹老北京火鍋的基本情況，現(xiàn)有的特許經(jīng)營模式，并深入分析了目前特許經(jīng)營模式中存在的問題。第三部分，概述特許經(jīng)營理論及內(nèi)涵，結(jié)合正反案例，提出餐飲企業(yè)特許經(jīng)營的發(fā)展策略。第四部分是本文的重點，結(jié)合公司自身情況、營銷環(huán)境及市場現(xiàn)狀，提出改進的特許經(jīng)營模式。

【關(guān)鍵詞】特許經(jīng)營  經(jīng)營模式  餐飲業(yè)  特許人

Abstract

Franchising is one of the world’s most popular ways to establish a business and expand business. Not only the trend has become more obvious in developed countries such as the United States but also franchising management models in China are constantly increasing.
The catering industry is the traditional main force of the franchising. This dissertation tries to focus on the domestic catering industries that have the most potential to take advantage of franchising industry to accelerate development. And that will be a strong guiding role to the franchising development of LaoBeijing Restaurant Limited.
This dissertation is made of four parts. The first part and the second part introduce basic information of LaoBeijing Restaurant Limited, the existing franchising models and analyze deeply the problems of the present franchising models. The third part recalls the history of the franchising development, outlines the theory and the essence of the franchising, and proposes developing strategies of the catering enterprises in combination with positive and negative cases. The fourth part is the focus of this dissertation, which put forward improved franchising model combined with the situation of the company, marketing environment and market conditions.

【Key Words】Franchise; Operation Model; Catering Industry; Franchiser