對中小型企業(yè)商標侵權(quán)問題的分析

論文編號:GM829  論文字數(shù):16774.頁數(shù):24

內(nèi)容摘要

 法律總是追隨著社會秩序混亂而產(chǎn)生的，商標法的不斷更新，也從另一個側(cè)面說明了商標問題的層出不窮。從商標注冊開始，到商標變更轉(zhuǎn)讓，到馳名、著名商標的認定，到商標品牌假冒和商號域名強注等等，每一個環(huán)節(jié)都可能出現(xiàn)侵權(quán)糾紛問題。同樣，這些問題存在于各個行業(yè)，服裝、涂料、家電、化妝品、煙酒食品行業(yè)等等都屢有商標侵權(quán)事件發(fā)生，在這樣的現(xiàn)狀下，無論是大型的集團公司，還是中小型企業(yè)都同樣需要強化商標意識.明確其對企業(yè)長遠發(fā)展,可持續(xù)發(fā)展的重要性.尤其是中小型企業(yè)不要 把主要精力放在借重他人商標上,以致造成侵犯他人商標專用權(quán)被追究,以致企業(yè)發(fā)展面臨重大障礙.而應(yīng)該加強企業(yè)從長計議的意識,加強既求目前發(fā)展,也求未來發(fā)展的意識. 開創(chuàng)出宜個屬于自己的品牌！
 
關(guān)鍵詞：商標、商標專用權(quán)、侵權(quán)糾紛、品牌

ABSTRACT

The law is always abolished along with the chaos of social order. The Trademark Law which updates constantly reflect the trademark issue is in an endless stream from another aspect. From the Trademark’s Registry, to its change and the cession, from the famous and far-famed trademark’s cognizance, to trademark counterfeiting and brand-business domain name note, and so on. Infringement disputes may appear in every step of the course. Also, these problems may exist in all sectors, such as clothing, paint, household appliances, cosmetics, tobacco and food industry and so on .in this condition, whether the company is large or small and medium-sized needs to strengthen the awareness of trademarks. know its importance for the  long-term development and sustainable development of enterprises.
 In particular, the small and medium enterprises should not focus on relying on others’ trademarks, or it will be punished by infringing the trademark rights of others’, this also can be obstacles of the development of enterprises. And enterprises should strengthen the awareness of the long-term development and seek to strengthen the consciousness which is not only for the current development, but also for the future the development. To fall within the category to create their own brand names!

 KEYWORDS： trademarks,  trademark rights ,Infringement disputes, brand 
       

目  錄
第一章  引 言 1
第二章  商標與商標權(quán) 2
第一節(jié)  商標的概述 2
第二節(jié)  商標權(quán) 3
 一  商標權(quán)的內(nèi)容 3
 二  商標權(quán)的特性 4       
第三章  商標的侵權(quán)行為 5
第一節(jié)  商標侵權(quán)行為的表現(xiàn)方式 5
一    我侵犯別人 5
二  別人侵犯我 7
第二節(jié)  商標侵權(quán)行為高發(fā)的原因 9
第四章  中小企業(yè)如何面對商標侵權(quán) 11
第一節(jié)  商標權(quán)糾紛的靈活處理 11
第二節(jié)  中小企業(yè)也應(yīng)該有商標意識 12
第三節(jié)  中小企業(yè)品牌策略性建設(shè)的意義 12
第五章  中小企業(yè)進行品牌創(chuàng)建的必要性分析 14
第六章  品牌建設(shè)的層次處理 17
第七章  總 結(jié) 19
【參考文獻】 20
致 　謝 22