As globalization proceeding, every aspect of our lives is affected by marketing. In this new century, a century of knowledge economy, corporations are facing with the new marketing environment full of opportunities and challenges, and the traditional marketing methods would be substituted by cultural competition. For Zhejiang, an export-oriented economy, the implementation of cultural marketing would be the next major purchase of development. By summarizing former marketing researches, this paper try to study marketing by mingling culture marketing and exportation, then, emphasizing that it is a major strategy to increase export effectiveness by strengthen cultural marketing. To adapt "global marketing", so as to sustain Zhejiang's export healthfully, we must take culture into or idea of enterprises and Products, and implement cultural marketing. Marketing through culture, enhancing the added value of products, simply make Zhejiang exportation from the increased volume to the rich connotation, more to enhance the effectiveness of exports. From the point of view, the paper consists of four parts, the first part is a brief exposition of the background and topics significance. The second part is a description of the concept and leads the points. Part III with the specific circumstances of Zhejiang, which analyzes further proof of Cultural Marketing upgrade the effectiveness of exports, and lead Zhejiang enterprises to the genuine international marketing. part IV concise summary. Adoption of this flimsiness analysis, expatiating the cultural marketing and Zhejiang exports, give the enterprise some slender proposals.
KEYWORDS：Cultural marketing, Zhejiang Exportation, Added Value
