中國作為全球最大的紡織品進口國和出口國，隨著ATC[]（Agreement on Textiles and Clothing）取消后，中國的紡織品出口較快增長，這引起了歐美等國家對中國紡織品采取緊急設限措施。文章在介紹了中國紡織業現狀的基礎上，分析比較了ATC終止前后，中國紡織業發生的變化，出現了新的問題。著重分析了ATC終止后，紡織品行業面臨的機遇與問題及其成因，并從政府和企業兩個方面提出了相應的對策，提出在發揮紡織品行業比較優勢的基礎上，有步驟地鼓勵和引導部分有條件的企業進行跨國經營和產業轉移,并注重推行品牌戰略,促進中國紡織品行業的可持續發展。
關鍵詞：紡織業 新機遇 新挑戰 品牌戰略 可持續發展
ABSTRACT
China as the world's largest textile importing and exporting countries, After the ATC cancel, China's textile export growth rapidly, which has aroused Europe and the United States countries to take emergency safeguard measures on Chinese textile products. The article introduction the Chinese textile industry situation, comparative and analysis the starting and termination of the ATC, China's textile industry has been changed, and emergence new problems. Analyzed after ATC termination, the textile industry should face the opportunities and problems and their causes, also from the government and enterprises this two part to advance corresponding countermeasures, on the basis of comparative advantage to play the textile industry, step by step to encourage and guide the part of a Conditions transnational enterprises and industrial shift, and focus on the implementation of brand strategy, to promote China's textile industry sustainable development.
KEYWORDS：Textile, New opportunity, New challenge, Brand strategy, Sustainable development
