探討與分析義烏批發(fā)型經(jīng)濟發(fā)展模式

國際貿(mào)易論文編號:GM620  論文字?jǐn)?shù):20570.頁數(shù):27

 
 目錄

摘要   …………………………………………………………………I
ABSTRACT………………………………………………………………II
第1章 前言……………………………………………………………1
第2章義烏小商品經(jīng)濟的發(fā)展 ………………………………………2
2.1義烏小商品經(jīng)濟的發(fā)展背景………………………………………2
2.2義烏小商品經(jīng)濟的發(fā)展進程及其發(fā)展模式………………………4
2.2.1義烏小商品經(jīng)濟的發(fā)展初期……………………………………4
2.2.2義烏小商品經(jīng)濟的發(fā)展現(xiàn)狀……………………………………6
2.2.3義烏小商品經(jīng)濟的發(fā)展模式及其發(fā)展特點……………………6
第3章傳統(tǒng)批發(fā)型經(jīng)濟的發(fā)展   ……………………………………8
3.1傳統(tǒng)批發(fā)型經(jīng)濟的發(fā)展與現(xiàn)狀  …………………………………8
3.2傳統(tǒng)批發(fā)型經(jīng)濟的發(fā)展中面臨的問題和挑戰(zhàn)……………………8
3.2.1多投入､低成本､低產(chǎn)出的增長方式……………………………9
3.2.2低技術(shù)､低附加值的主導(dǎo)產(chǎn)品  …………………………………9
3.2.3國內(nèi)相似的小商品市場涌現(xiàn),造成這類商品的分流 …………9
3.2.4國外大型商業(yè)搶占和分割城市終端市場,造成部分市場分流…9
第4章 “襪子專業(yè)生產(chǎn)基地”經(jīng)營案例分析………………………11
4.1 “襪子專業(yè)生產(chǎn)基地”的由來及其發(fā)展?fàn)顩r …………………11
4.2 “襪子專業(yè)生產(chǎn)基地” 面臨的困擾  …………………………12
4.3 “襪子專業(yè)生產(chǎn)基地” 的經(jīng)營特點小結(jié)………………………13
第5章傳統(tǒng)批發(fā)型經(jīng)濟發(fā)展戰(zhàn)略一——“品牌走出去” …………13
5.1轉(zhuǎn)變以量大低價求利潤的發(fā)展模式  …………………………13
5.2實施品牌戰(zhàn)略  ……………………………………………………14
5.3淺析成功運營品牌個案——義烏“浪莎”和“夢娜”襪業(yè)品牌路…

……………………………………………………………………15
第6章傳統(tǒng)批發(fā)型經(jīng)濟發(fā)展戰(zhàn)略二——“市場走出去”…………16
6.1政府牽線,政策扶持 ……………………………………………16
6.2 “地域走出去”——地區(qū)的跨越和國界的跨越………………17
6.3 “技術(shù)走出去”—— 信息化的經(jīng)營 …………………………18
第7章 結(jié)束語 ………………………………………………………19
參考文獻………………………………………………………………20
致謝……………………………………………………………………21

摘      要

 義烏由一個無名浙中窮縣擠身全國百強縣前列,居民人均收入“破萬”,通過“全民經(jīng)商”而獲致全球小商品流通市場的主導(dǎo)地位｡上世紀(jì)80年代初,“前店后廠”工商一體的家庭經(jīng)營模式一度推動經(jīng)濟快速發(fā)展｡然而近幾年,隨著市場競爭加劇,租金迅速攀升,勞務(wù)成本逐漸增加等因素的影響,使得低投入,低收入的傳統(tǒng)批發(fā)型經(jīng)營模式在入世后的新經(jīng)濟大潮中面臨多重壓力,更是使其持續(xù)發(fā)展接受巨大挑戰(zhàn)｡本文介紹了義烏小商品經(jīng)濟的發(fā)展背景,發(fā)展進程及其發(fā)展模式和特點,介紹了傳統(tǒng)批發(fā)型經(jīng)濟的發(fā)展模式與現(xiàn)狀,分析了傳統(tǒng)批發(fā)型發(fā)展中面臨的問題和挑戰(zhàn),并對具體個案進行了詳細(xì)分析,其中,重點探討了傳統(tǒng)批發(fā)型經(jīng)營模式如何在新型經(jīng)濟大潮中采取措施以保立足并促其長遠(yuǎn)發(fā)展｡

關(guān)鍵詞:義烏小商品經(jīng)濟,傳統(tǒng)批發(fā)型經(jīng)濟

ABSTRACT
 
 Yiwu in Zhejiang by an unknown place among the top 100 poor counties in the forefront of residents per capita income of "cracking", through "national business" and to the world of small commodities in the market leading position. In the early 1980s, the "front shop and a factory" The integration of the family business model was to promote rapid economic development. But in recent years, along with intensified market competition, rapidly rising rents, increased labor costs and other factors, makes low-input, low-income traditional wholesale business model of the WTO after the new trend of the economy facing multiple pressures, is To accept the enormous challenges of sustainable development. In this paper, Yiwu Small Commodity economic development background, the development process and its development model and features on the traditional wholesale model of economic development and the status quo, the traditional analysis of the wholesale development of the problems and challenges facing, and of specific cases in detail Analysis, which focuses on the traditional wholesale business model of how the new trend of economic measures taken to protect and promote based on its long-term development.
 

Keywords: Yiwu Small Commodity economy
 
  the traditional wholesale-based economy