杭州發(fā)展總部經(jīng)濟(jì)能力的比較分析

國際貿(mào)易論文編號(hào):GM675  論文字?jǐn)?shù):15724.頁數(shù):25

目錄
第一章   引言 1
第二章   總部經(jīng)濟(jì)相關(guān)概念 3
第一節(jié) 總部經(jīng)濟(jì)的基本概念 3
第二節(jié) 總部經(jīng)濟(jì)的特征與效應(yīng) 4
第三節(jié)  發(fā)展總部經(jīng)濟(jì)的認(rèn)識(shí)誤區(qū) 5
第三章   杭州市發(fā)展總部經(jīng)濟(jì)的SWOT分析 7
第一節(jié)  杭州市概況及其經(jīng)濟(jì)現(xiàn)狀 7
第二節(jié)  杭州市發(fā)展總部經(jīng)濟(jì)的必要性 8
第三節(jié)  杭州市發(fā)展總部經(jīng)濟(jì)的SWOT分析 9
第四章   上海發(fā)展總部經(jīng)濟(jì)的經(jīng)驗(yàn) 13
第一節(jié) 上海發(fā)展總部經(jīng)濟(jì)的總體情況 13
第二節(jié) 上海總部經(jīng)濟(jì)的特點(diǎn)分析 13
第三節(jié)  總部經(jīng)濟(jì)對(duì)上海經(jīng)濟(jì)發(fā)展的影響 14
第五章    杭州發(fā)展總部經(jīng)濟(jì)的建議 17
第一節(jié)  充分借鑒上海的經(jīng)驗(yàn)與發(fā)展模式 17
第二節(jié)  揚(yáng)長(zhǎng)避短，發(fā)揮自身優(yōu)勢(shì) 17
第三節(jié)  認(rèn)清劣勢(shì)與不足，提高競(jìng)爭(zhēng)力 18
第四 節(jié) 抓住機(jī)遇，加快發(fā)展 19
第六章  結(jié)論 20
參考文獻(xiàn) 21
致 　謝 22

摘  要

 近些年來，信息技術(shù)的發(fā)展和經(jīng)濟(jì)全球化趨勢(shì)的不斷加強(qiáng)，使得企業(yè)尤其是跨國公司的組織結(jié)構(gòu)在空間上的布局呈現(xiàn)這樣一種變化：企業(yè)總部在中心城市集聚，而制造基地布局在生產(chǎn)加工成本較低的區(qū)域，由此產(chǎn)生了一種新的經(jīng)濟(jì)形態(tài)——總部經(jīng)濟(jì)。目前，總部經(jīng)濟(jì)引起了各大城市政府高度的關(guān)注。在全國各大城市中掀起了發(fā)展總部經(jīng)濟(jì)的熱潮。
 本文闡述了總部經(jīng)濟(jì)理論的基本概念和特征效應(yīng)，在此基礎(chǔ)上概括城市發(fā)展總部經(jīng)濟(jì)的環(huán)境條件。然后從杭州市自身特點(diǎn)和經(jīng)濟(jì)狀況出發(fā)，對(duì)其總部經(jīng)濟(jì)發(fā)展?fàn)顩r進(jìn)行了研究，分析了其優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅，指出其具有發(fā)展總部經(jīng)濟(jì)的可行性。最后，借鑒上海的經(jīng)驗(yàn)，對(duì)杭州進(jìn)一步發(fā)展總部經(jīng)濟(jì)提出了一些建議。
 
 
關(guān)鍵詞：總部經(jīng)濟(jì)，總部集聚， 發(fā)展戰(zhàn)略，可行性研究

ABSTRACT

 With the rapid development of information and network technology and economic globalization，the organization structures in space have such a change that headquarters and industry have been separated. Many headquarters collect in central cities and industry and manufacture bodies collect in some other regions. This type of management becomes a chain of industry and market. A headquarter is in fact the supervising center for its activities in this region. Nowadays, many cities take up to develop headquarters economy.
 This paper describes the basic concepts of headquarters economic theory and characteristics of effect. On this basis, the author summarizes the environmental conditions of urban developing headquarter economy and analyzes its own characteristics and economic conditions of Hangzhou to develop headquarter economy by studying its strengths, weaknesses, opportunities and threats. Finally, by drawing on the experience of Shanghai, the author makes a number of recommendations for the further development of the headquarters economy of Hangzhou.

 KEYWORDS：Headquarters economy, Headquarters cluster, Developing strategy,  Feasibility research