浙江企業(yè)競爭力研究

國際貿(mào)易論文編號:GM780  論文字數(shù):14165.頁數(shù):21  附任務書，開題報告，文獻綜述，外文翻譯 
 正文目錄
引言…………………………………………………………….1
第一節(jié) 研究的背景………………………………………………………..1
第二節(jié) 研究的意義………………………………………………………..1
第三節(jié) 研究的目的………………………………………………………..1
關于企業(yè)競爭力的闡述……………………………………….2
企業(yè)競爭力的定義………………………………………………..2
企業(yè)競爭力的特點………………………………………………..2
企業(yè)競爭力的決定因素…………………………………………...3
浙江企業(yè)的現(xiàn)狀分析………………………………………….5
浙江企業(yè)的地位………………………………………………….5
現(xiàn)階段浙江中小企業(yè)的競爭力狀況………………………………..5
浙江中小企業(yè)面臨的挑戰(zhàn)…………………………………………6
浙江中小企業(yè)競爭力提升策略……………………………….8
第一節(jié) 提升企業(yè)國際競爭力………………………………………………8
第二節(jié) 鼓勵和引導企業(yè)創(chuàng)新………………………………………………8
第三節(jié) 科學用人，加強企業(yè)文化和信息建設………………………………10
第五章 創(chuàng)新案例及創(chuàng)新經(jīng)驗…………………………………………12
第一節(jié) 科技創(chuàng)新力助海亮騰飛……………………………………………12
第二節(jié) 海亮創(chuàng)新的經(jīng)驗…………………………………………………..13
參考文獻………………………………………………………………..15
致謝………………………………………………………………….....16

摘要
 
 改革開放以來，浙江憑借先發(fā)性體制優(yōu)勢經(jīng)濟迅速發(fā)展，并形成了以中小企業(yè)為主體的發(fā)展格局。這種格局，在推動浙江農(nóng)業(yè)工業(yè)化和經(jīng)濟總量擴張等方面起到了極其重要的作用。但是，隨著市場經(jīng)濟的日益發(fā)展與科學技術的不斷進步，中國的企業(yè)面臨著越來越嚴峻的競爭與挑戰(zhàn)。企業(yè)要生存，要發(fā)展，就必須不斷提升其競爭力。
 論文通過對企業(yè)競爭力概念的研究，分析了浙江中小企業(yè)當前的競爭狀況和所面臨的問題，提出了一系列提升企業(yè)競爭力的策略，最后結合實例，說明了科技創(chuàng)新提高企業(yè)競爭力的事實。
 
關鍵詞：  中小企業(yè)  競爭力  挑戰(zhàn)  創(chuàng)新

 
 
 THE RESEARCH OF ZHEJIANG ENTERPRISE COMPETITIVE POWER
 
 
 Abstract
 Since reform and open policy，Zhejing developped its’ economic rapiddly with the first advantage of the system, And has formed take the small and medium-sized enterprise as the main body development pattern。This kind of pattern, Was impelling Zhejiang aspects and so on agriculture industrialization and economic output expansion plays the extremely vital role. But , With the development of economy, science and technology, the small and medium-sized enterprises (SMEs) in China are confronted with more and more severe competition and challenges. Once the enterprises want to survive and develop themselves, they must raise their competitiveness again and again.
   The paper research through the enterprise competitive power concept,
has analyzed the question which the Zhejiang small and medium-sized enterprise current competition condition and faces, proposed a series of promotion enterprise competitive power strategy, finally unifies the example, explained the fact that the technical innovation enhances the enterprise competitive power .

KEYWORDS:     small and medium enterprises   Competitiveness
                 Challenge  innovation