我國民族汽車企業海外經營的優劣勢分析

國際貿易論文編號:GM179  包括:開題報告及任務書,論文字數:17850,頁數:20
目  錄

1  文獻綜述 .......................................................2
1.1企業國際化經營理論 .............................................2
1.2發展中國家對外直接投資理論 .....................................4
2、我國民族汽車企業國際化經營現狀 .................................5
2.1民族汽車企業海外經營主體....................................... 5
2.2民族汽車企業海外經營方式 .......................................6
2.3民族汽車企業海外經營區域 .......................................6
2.4民族汽車企業海外經營業績 .......................................7
3、我國汽車企業國際化經營優劣勢分析 ...............................7
3.1我國汽車企業國際化經營的優勢 ...................................8
3.2我國汽車企業國際化經營的劣勢 ...................................10
4、提高我國汽車企業海外經營水平的思考 .............................14
4.1引進技術與自主開發相結合,提高汽車企業技術水平 ..................14
4.2借鑒國外先進經驗,擴大企業規模進行國際化經營 ....................15
4.3提高品牌意識，加強自主品牌建設................................. 17
4.4加快人才隊伍建設,為國際化經營提供人力資源支持 ..................18
5 結語 ............................................................18
參考文獻 ..........................................................19
致  謝 ............................................................20

摘   要

     入世以來，我國汽車工業發展迅速。據資料顯示，我國2000年度全年汽車總產量首次突破200萬輛大關，不到十年，我國汽車產銷總量即在2006年度雙雙突破720萬輛。與此同時，所有的跨國汽車巨頭都對中國市場投入了極大熱情，或迅速敲定合資合作項目，或加快項目進展，或擴大合作項目。以致到目前為止，全球汽車業的核心——“6+3”跨國巨頭們均已進入中國，并順利完成了在中國的本土化布局。面對國內日益成熟的汽車市場及國際汽車巨頭們帶來的激烈競爭，我國民族汽車企業該何去何從？
本文擬就上述形勢及疑問，首先從理論上就企業的國際化經營進行綜述，然后結合我國民族汽車工業發展現狀，分析我國民族汽車企業國際化經營的優劣勢所在，最后提出了筆者的一些淺薄建議。
　
【關鍵詞】　民族汽車企業　國際化經營　對外直接投資

Abstract

Since entering WTO, our national auto industry is developing rapidly. The statistics, from important departments or institutions, indicate that the total output of automobile in 2000 have broken through 20 million, and then in less then ten years the output and the sale of automobile of our country both broke through 72 million in 2006. Meanwhile, all the Multinational Corporations of Automobile have spent great passion and energy on Chinese automobile market, by either making cooperation on joint venture project or accelerating the developing speed of the projects or expanding the arrangements of cooperation. Consequently, the automobile magnates in international auto market, especially the group named “6+3”, have entered the Chinese market and accomplished the layout of localization.
So when facing the gradually mature domestic auto market and the cut-throat competition which is taken by international auto magnates, what should the national auto enterprises to do?
   In order to solve the problem mentioned above, this paper firstly makes a comprehensive expatiation about the enterprise arrangement of internationalization in theory, and then analyzes the advantages and disadvantages of the national auto enterprises after discussing the current situation of internationalized operation made by our national auto enterprises. At last, according the principle that theory should contract the practice, the author then make several pieces of advices.

【key words】National automaker  Internationalized operation  Foreign direct investment