淺析江西旅行社企業(yè)核心競爭力的培育

國際貿(mào)易論文編號:GM185   包括:開題報告及任務(wù)書,論文字數(shù):8253,頁數(shù):12

目錄

1   企業(yè)核心競爭力的基本概念 .......................................2
1.1 企業(yè)核心競爭力的內(nèi)涵 ...........................................2
1.2 企業(yè)核心競爭力的意義 ...........................................2
2   江西旅行社企業(yè)缺乏核心競爭力的幾個表現(xiàn) .........................3
2.1 旅行社企業(yè)缺乏誠信理念 .........................................4
2.2 旅行社企業(yè)的團隊效率低 .........................................4
2.3 旅行社企業(yè)的經(jīng)營缺乏戰(zhàn)略定位 ...................................4
2.4 旅行社企業(yè)的文化建設(shè)流于形式 ...................................5
3   江西旅行社企業(yè)缺乏核心競爭力的根源分析 .........................5
3.1 旅行社企業(yè)的專業(yè)化水平低 .......................................5
3.2 旅行社企業(yè)沒有形成產(chǎn)品創(chuàng)新機制 .................................6
3.3 旅行社企業(yè)的人力資源管理體系不健全 .............................6
4   江西旅行社企業(yè)核心競爭力的培育................................. 6
4.1 企業(yè)內(nèi)部建立信譽評級制度 .......................................7
4.2 打造學(xué)習(xí)型團隊，追求團隊績效最優(yōu) ...............................7
4.3 提高旅行社企業(yè)的專業(yè)化水平..................................... 8
4.4 建立旅游產(chǎn)品、技術(shù)、管理創(chuàng)新機制 ...............................8
4.5 旅行社企業(yè)的誠信文化 ...........................................10
參考文獻 ...........................................................11
致謝 ...............................................................12

摘   要

     長期以來，江西旅行社企業(yè)一直處于小、散、弱、差并且市場競爭混亂無序的局面。本文就江西旅行社企業(yè)嚴重缺乏核心競爭力的幾個表現(xiàn)以及缺乏核心競爭力的根源做了詳細的分析，針對這些現(xiàn)實問題提出培育核心競爭力的對策。旅行社企業(yè)要不斷加強企業(yè)內(nèi)部資源整合，打造人力資本，組建學(xué)習(xí)型團隊并使其績效最優(yōu)，同時能夠給市場制定游戲規(guī)則，掌握主動權(quán)。另外，要以“誠信第一，服務(wù)至上”作為企業(yè)的經(jīng)營理念，建立有江西“紅色文化旅游”特色的旅游產(chǎn)品組合、技術(shù)管理和分配體制。
江西的旅游行業(yè)正在日趨成熟，需要打造一支專業(yè)化、規(guī)范化、人性化的隊伍。因此，旅行社企業(yè)不斷地培育自身的核心競爭力，這也是江西旅行社企業(yè)的致勝之本。

【關(guān)鍵詞】 旅行社企業(yè)  核心競爭力  培育

Abstract

For many years, Jiangxi's travel agencies, which were in situation of disorder and confusion in competitive market，were small, weak and scattered. Judging from the current situation, travel agencies are seriously short of core competitiveness in Jiangxi. The roots of these facts are studiously analyzed in this paper. In view of such realities, travel agencies want to cultivate their core competitiveness with the assistants of materials of travel agencies in Jiangxi. They have to strengthen their internal resources and set up learning teams which have optimal work performance. Also, the travel agencies have to make rules of the game for travel market and take the initiative power. When taking “integrity first, service-orientated” as concept of administration，and establishing a “red culture tourism ” product portfolio, they should form systems of technology and distribution management.
The tourism industry has increasingly become mature and created many professional, standardized and humanized team workers. Therefore, travel agencies have to constantly cultivate their own core competitiveness, which is the key to success in this industry.
【Key Words】Travel Agencies；Core Competitiveness；Cultivation