從盛大的成功看國內網絡游戲企業的核心競爭力構建

國際貿易論文編號:DZ060  論文字數:9573,頁數:15

目   錄

1.  核心競爭力概念和特性 .......................................1
1.1 核心競爭力的概念 ...........................................1
1.2 核心競爭力的特性 ...........................................1
2.  國內網絡游戲企業的發展特點 .................................2
2.1 網絡游戲企業發展迅猛 .......................................2
2.2 自主研發能力弱 .............................................2
2.3 網絡游戲專業人才匱乏....................................... 3
2.4 商業模式單一 ...............................................4
2.5 企業資金來源不足 ...........................................4
2.6 網絡游戲周邊產品開發不足 ...................................4
3.  國內網游企業發展面臨的挑戰 .................................4
3.1 傳統社會價值觀的挑戰 .......................................4
3.2 市場環境的挑戰............................................. 5
3.3 國外同行的挑戰............................................. 5
4.  盛大核心競爭力構建的成功經驗............................... 5
4.1 擁有強大運營能力 ...........................................6
4.2 擁有自主研發的能力 .........................................6
4.3 提供良好的客戶服務和技術支持 ...............................7
5.  國內網游企業構建核心競爭力之路 .............................7
5.1 明確主導業務 ...............................................7
5.2 選擇適合自己的經營模式 .....................................7
5.3 提高銷售渠道建設和地面推廣能力 .............................8
5.4 提高自主研發和技術創新能力 .................................9
5.5 提高客戶服務品質 ...........................................10
5.6 加強對專業人才的挖掘和培養 .................................11
5.7 處理好吸收和引進的關系 .....................................11
參考文獻 .......................................................13
致謝 ...........................................................14

摘   要

     隨著互聯網技術的逐步興起和普及,作為新型休閑娛樂活動的網絡游戲表現出了強大的生命力和發展潛力。網絡游戲產業在我國得到了迅速的發展,網絡游戲市場已初具規模,以網絡游戲開發、運營為主體的產業鏈也初步形成,創下了許多令世人驚詫的經濟效益, 并造就了如盛大這樣的巨型運營商。盡管如此,我國目前的網絡游戲市場卻有60 %以上被韓國、日本、美國等國家的產品所占據,中國的網游企業大多數為運營商,缺乏自身的核心技術.核心競爭力的缺乏成為我國網游企業發展的瓶頸。
本文從分析我國網絡游戲企業的發展現狀入手，將盛大作為網游企業的一個代表，分析它的成功發展經驗以及它的核心競爭力構建。在此基礎上，對我國網絡游戲企業如何構建核心競爭力進行了初步探討，并提出了自己的思考和建議，以此來得到一些有利于我國網絡游戲企業發展的啟示。

〔關鍵詞〕 網游企業　盛大  核心競爭力　　

Abstract

   In line with the popularization of Internet and the progress of computer technology, as a new type of leisure entertainment, Internet games have gradually showed tremendous vitality and development potential .The industry of Internet game, in today’s China, are rapidly developing. And the markets of Internet game are already of the commercial scale .Internet game industry chains mainly which consist of Internet game exploitation and operation have also basically formed. Meanwhile, the industry of network game has created great economic returns. On the basic of the development and trend of network game, sixty percents of the Internet game markets of our country have occupied by foreign Internet game products ,especially like Korean、 Japanese and American ones. Chinese Internet game enterprises are still staying at the stage of action for foreign merchants, and are short of core technology. The lacking of the core competence has becoming the block of development for Chinese Internet game enterprises.
    In view of the current development situation of  Internet game enterprises in our country， this paper briefly analyzes the successful experience of Shengda and the construction of the core competence by making Shengda as a deputy. On the basic of content above, this paper briefly discusses the systematic construction of the competence of Internet game corporations. Moreover, this paper puts forward some suggestions of my own; I hope that this paper can offer enlightenments for the development of Internet game enterprises in the future.

[key words] Internet game enterprises；Shengda；Core competence powe