中國傳統文化在當代商務談判中的應用

國際貿易論文編號:GM216     包括:開題報告及任務書,論文字數:7896,頁數:11
  目  錄

1.  問題的提出 .....................................2
2.  談判中防守是最好的進攻 .........................3
2.1 穩“守” .......................................4
2.2 緩“退”....................................... 4
2.3 巧“避”....................................... 5
3.  談判中進攻是最好的防守 .........................5
3.1 料事準......................................... 6
3.2 準備妥 .........................................7
3.3 遇事忍 .........................................7
3.4 出手狠 .........................................7
3.5 善后穩 .........................................8
4.  創建和諧談判以實現共贏局面 .....................8
參考文獻...................,........................10

致謝................................................11

摘   要

    時光荏苒，作為世界四大文明古國之一的中國如今經濟發展令世人矚目，被稱為世界上最后一個巨大潛在市場，外國投機者紛紛將投資建設和商務洽談的焦點集中到了中國。中華民族上下五千年，思想文化百家爭鳴，中國傳統文化作為一種穩定的社會形態，是中華民族智慧的結晶，是中華民族的歷史遺產在現實生活中的展現。傳統文化對國人的影響根深蒂固，并滲入到現代生活的商務活動中。正所謂經世致用之學，文化的本質特征是促進自然、社會的人文之化，中國傳統文化突出儒家修身，謙遜的學風，輔以處事應變的兵家思想，它以究天人之際為出發點，落腳點是人性的“柔”與“剛”，本文主要討論中國傳統文化對當代商務談判的影響，結合分析中國傳統文化中蘊涵的“柔”與“剛”，“退”與“進”的思想精髓，根據當代商務談判的發展特點，以典故，案例聯系實際，分析其相互作用關系，探討商務談判的“進”與“退”的技巧，總結出要取得談判成功應把握的“度”，最終實現談判雙方和諧談判，達到雙方共贏目的。

【關鍵詞】傳統文化  商務談判  和諧談判  雙贏

Abstract

As one of the 4-bigest countries with ancient civilization, China who is called the final enormous potential market of the world is developing at a surprising speed at this era. More and more foreign speculators concentrate the focal point on investing and construction in China. Be up to that, business affairs and negotiations have arrived at China numerously and confusedly.
As the contention of school thoughts during five thousand yeas, Chinese traditional culture has come into being kinds of stable society form, being the national crystallization of wisdom. The impact of traditional culture over the long history becomes deeply ingrained both in the life style and business negotiation to the local people. The national legacy of history is unfolding in the actual life; it contains kinds of different attitudes to the life. The representation of tenderness and toughness is especially outstanding.
In this thesis, Chinese traditional culture’s impact on the modern negotiation will be discussed. Based on the theme of “tenderness or toughness”, “striking or defending”, as well as the characteristics of modern business negotiation, it will analyze the relationship between Chinese traditional culture and the modern business negotiation. On the cases, some negotiation skills for striking or defending are to be put forward. In a word, how to make a peaceful negotiation, that’s to say how to get a win-win status is what we will discuss.

【Key Words】Traditional culture; Business negotiation; Peaceful negotiation;    Win-win status