從法國(guó)SEB并購(gòu)蘇泊爾探討跨國(guó)公司在華并購(gòu)趨勢(shì)

國(guó)際貿(mào)易論文編號(hào):GM223    包括:開題報(bào)告及任務(wù)書,論文字?jǐn)?shù):10512,頁(yè)數(shù):15

 目  錄

1   導(dǎo)言 ....................................................2
1.1 跨國(guó)并購(gòu)背景............................................ 2
1.2 國(guó)內(nèi)相關(guān)研究現(xiàn)狀 ........................................3
1.3 法國(guó)SEB并購(gòu)蘇泊爾案例概述 ...............................3
2   法國(guó)SEB等跨國(guó)公司在華并購(gòu)的趨勢(shì)與動(dòng)因 ...................5
2.1 法國(guó)SEB等跨國(guó)公司在華并購(gòu)趨勢(shì) ...........................5
2.2 法國(guó)SEB等跨國(guó)公司在華并購(gòu)動(dòng)因 ...........................7
3   從法國(guó)SEB跨國(guó)并購(gòu)看我國(guó)企業(yè)的機(jī)遇與挑戰(zhàn) .................9
3.1 跨國(guó)并購(gòu)帶給我國(guó)企業(yè)的發(fā)展機(jī)遇 ..........................9
3.2 跨國(guó)并購(gòu)帶來(lái)的威脅 ......................................10
4   我國(guó)企業(yè)在跨國(guó)并購(gòu)浪潮中應(yīng)對(duì)策略........................ 11
4.1 注意國(guó)際市場(chǎng)動(dòng)態(tài)分析 ....................................11
4.2 戰(zhàn)略規(guī)劃適當(dāng) ............................................11
4.3 立足國(guó)內(nèi)市場(chǎng)競(jìng)爭(zhēng) ........................................12
4.4 樹立誠(chéng)信意識(shí) ............................................12
4.5 堅(jiān)持品牌的持續(xù)發(fā)展 ......................................12
5   小結(jié) ....................................................13
參考文獻(xiàn) ....................................................14
致謝 ........................................................15

摘   要

    隨著中國(guó)入世后各項(xiàng)政策的實(shí)施，我國(guó)將為跨國(guó)公司的并購(gòu)提供更多的發(fā)展機(jī)遇。因此跨國(guó)公司并購(gòu)也就成為了人們關(guān)注的焦點(diǎn)。隨著跨國(guó)公司在我國(guó)跨國(guó)并購(gòu)增多，跨國(guó)公司給我國(guó)企業(yè)既帶來(lái)了許多的發(fā)展機(jī)遇，當(dāng)然也有威脅。
我國(guó)企業(yè)將面臨一場(chǎng)并購(gòu)風(fēng)暴，在全球化的背景下，跨國(guó)公司并購(gòu)國(guó)內(nèi)企業(yè)是一種必然趨勢(shì)，我國(guó)如何應(yīng)對(duì)這種挑戰(zhàn)是值得思考的問題。本文主要研究的從2006年引起各界人士廣泛關(guān)注的法國(guó)SEB并購(gòu)蘇泊爾的案例分析中，探討跨國(guó)公司在華的并購(gòu)趨勢(shì)。首先，本文對(duì)此案作了簡(jiǎn)單的描述以及從在不同立場(chǎng)人的角度對(duì)此做了對(duì)比分析，而后側(cè)重的是探討跨國(guó)公司在華的并購(gòu)趨勢(shì)、并購(gòu)動(dòng)因、以及給我國(guó)企業(yè)所帶來(lái)的機(jī)遇與挑戰(zhàn)。最終提出應(yīng)對(duì)跨國(guó)公司并購(gòu)的相關(guān)對(duì)策建議。

【關(guān)鍵詞】跨國(guó)公司　跨國(guó)并購(gòu)  戰(zhàn)略部署

Abstract

As the deepening of China’s reform and opening and the implementation of different kinds of policies after China’s access to WTO, China would provide more comfortable and ascendant environment as well as more opportunities to multinational M&A. So multinational M&A becomes focus among everybody in China. With the number of cross-border M&A increase, these foreign multinational corporations bring both opportunities and challenges to our local companies.
Chinese companies are going to face a storm of M&A. Multinational corporations’ merging of local companies will become a necessary trend under the background of globalization. Chinese government and local companies should consider how to deal with this kind of challenges. This assay analyses and discusses the trend of multinational M&A based on acquisition of Supor Company of China by French SEB Company, which caused widely attention of the public in 2006. First of all, the assay is to outline and analyze it from different positions. Then the trend, cause, opportunities and challenges of multinational M&A will be emphasized on. At last, some advices on how to deal with this kind of international M&A is going to be put forwards.

【Key Words】Multinational Corporation; Cross-border M&A; Strategies