民營資本投資電視業的模式、問題與對策分析

國際貿易論文編號:GM225    包括:開題報告及任務書,論文字數:11970,頁數:16

 目  錄

1   民營資本投資電視業的理論分析 .....................................2
2   電視業與民營資本的概念界定 .......................................3
2.1 電視業的概念界定與發展歷程 .......................................3
2.2 民營資本的概念界定與投資現狀 .....................................4
3   民營資本與電視業融合的動因 .......................................5
3.1 民營資本的逐利性 .................................................5
3.2 電視業對資本的需求 ...............................................6
3.3 政策的松動 .......................................................6
3.4 “入世”對電視業帶來的壓力和挑戰 .................................7
4   民營資本投資電視業的模式 .........................................7
4.1 獨立的民營電視產業公司 ...........................................8
4.2 民營承包的電視產業經營公司 .......................................9
4.3 民營委托承包的電視節目制作公司 ...................................9
4.4 民營與電視臺合資成立的電視產業公司 ...............................9
5   民營資本投資電視業的問題分析 .....................................10
5.1 政策、法律保障問題............................................... 10
5.2 產權關系問題 .....................................................10
5.3 民營電視制作公司的經營風險 .......................................11
6   就民營資本投資電視業提出的建議................................... 11
6.1 對國家宏觀調控的建議 .............................................12
6.2 對電視業的建議 ...................................................13
6.3 對民營資本的建議 .................................................13
參考文獻 .............................................................15
致  謝 ...............................................................16

摘   要

    近年來，民營資本投資傳媒業已是不爭的事實，一方面，傳媒要發展壯大需要巨額資本，另一方面，民營資本為利潤所吸引，需要借助媒體資本增值，面對產業發展的需要，國家也放松了相關的政策限制。電視業是傳媒業重要的組成部分。本文選取電視業這個民營資本進入最為活躍的領域進行分析探討。首先論述了民營資本投資電視業的理論依據，其次對民營資本和電視業的概念界定，最后從民營資本投資電視業的模式著手，分析在當前的政策體制下，民營資本投資電視業存在的問題及走出困境的辦法在于：制定相關法律法規；在產業政策方面，應促進產權明晰；對于民營電視產業本身，通過多元化經營，注重人才資本等措施，從而達到民營資本與電視業良性發展的雙贏局面。

【關鍵詞】民營資本  電視業  投資

Abstract

In recent years, it is a definite fact that the nongovernmental capital has invested to the media industry. On one hand, the media industry need huge capital to expand; On the other hand, the nongovernmental capital invest to the media industry in seeking for substantive profit. The government policy becomes flexible to some extent in facing with development of the media industry. The TV industry is the most important part in the media industry.
In this paper, the TV industry which the nongovernmental capital invested actively is to be analyzed. Firstly, the theory foundation of nongovernmental capital investment to the TV industry was reviewed. Secondly, the media industry and nongovernmental capital is to be defined in brief. Thirdly, the present models and problems of the nongovernmental investment in the TV industry were concluded, which are combined with the present situation in our country. Finally, suggestions of government dealing with the dilemma are to be put forward, which are: Laws and regulations need to be defined; Policy of property right should be distinguished; Nongovernmental organization should be transformed themselves. All mentioned are advantage to both TV industry and nongovernmental capital.

【Key words】: Nongovernmental Capital; TV industry ; Investment