服裝業的發展是發展我國經濟，提高我國國際貿易水平的重要組成部分。浙江是我國服裝生產的主要產區，寧波作為浙江省服裝業的龍頭，在全國服裝業中占有重要地位，已經成為國內最大的服裝生產基地和服裝的主要出口城市。
寧波服裝業的發展具備良好的條件和不可多得的機遇，但服裝業在迅速發展的同時也存在危機。如缺少服裝專業人才；缺乏質量和創新意識；品牌知名度低；服裝產業結構不完善等問題，這些都是寧波服裝業從產業鏈的低端到達高端的制約瓶頸。針對寧波服裝業的問題，本文提出要大力實施人才和品牌戰略；同時運用Gereffi等人的全球價值鏈 (global value chain,GVC)理論，提出要大力推進產業鏈的完善，實施以嵌入全球產業價值鏈為中心的產業升級政策，構筑更加完整的產業鏈；積極開拓東盟等新型市場，充分利用這些國家的貿易優惠條件；與此同時，還要大力提升行業協會作用；通過轉換政府職能等措施，為寧波服裝業邁向國際市場創造有利的政策環境。
【關鍵詞】服裝產業 品牌 產業鏈升級 競爭力 國際化
Abstract
The economic development of the clothing industrial is an important constituent part to develop our Chinese economy and promote the international trade in China. Zhejiang is a main place of costume production in China. The city Ningbo, as the leader of clothing industrial in Zhejiang Province, plays a significant role in the national clothing industry and has already become the major export city and one of the biggest domestic base of costume production.
There are many precious opportunities and favorable conditions for the economic development of clothing industrial in Ningbo. However, there are still some crises at the same time. For example , lacks the clothing special talented person ,the high quality and the innovative consciousness; well-known brand are few ; the clothing industrial structure is imperfect and so on, these are the Ningbo clothing industry from the industrial chain low level arrives high level’s stumbling obstacles. In view of Ningbo clothing industry’s question, this article from implements the talented person and the brand strategy, Gereffi and other members of the global value chain (global value chain, GVC) theory, vigorously promoting the improvement of the industrial chain, embedded in the global industrial value chain as the center of industrial promotion policy, build a more complete industry chain; actively explore ASEAN new markets and take full advantage of some countries’s preferential trade terms; improve association function, promote the government’s function aspects and so on displays the solution countermeasures.
