日本跨國公司經(jīng)營戰(zhàn)略對我國企業(yè)“走出去”的啟示

國際貿(mào)易論文編號:GM267   論文字?jǐn)?shù):10222,頁數(shù):15

目   錄
1 日本跨國公司發(fā)展歷程及其成就 ........................2
1.1 日本跨國公司發(fā)展歷程 ..............................2
1.2日本跨國公司的成就 .................................3
2 日本跨國公司經(jīng)營戰(zhàn)略分析 ............................4
2.1資源戰(zhàn)略分析 .......................................4
2.2全球經(jīng)營戰(zhàn)略分析 ...................................5
2.3市場戰(zhàn)略分析 .......................................6
3 我國企業(yè)“走出去”的現(xiàn)狀及存在的問題 ................7
3.1我國企業(yè)“走出去”的現(xiàn)狀 ...........................8
3.2我國企業(yè)“走出去”過程中存在的問題 .................8
4 日本跨國公司經(jīng)營戰(zhàn)略對我國企業(yè)“走出去”的啟示 ......10
參考文獻(xiàn) ..............................................14
致謝 .................................................15

摘    要

隨著經(jīng)濟(jì)全球化進(jìn)程的加快，各國企業(yè)為了尋求新的資源和發(fā)展空間，適應(yīng)日益激烈的國際競爭，紛紛走向國際化道路，并積極開展跨國投資。自上世紀(jì)50、60年代走向國際市場以來，日本企業(yè)取得了舉世矚目的成就，其產(chǎn)品充斥了世界各個角落，其中許多企業(yè)成了著名的跨國公司。日本企業(yè)的成功離不開其獨(dú)特的經(jīng)營戰(zhàn)略。本文在對日本跨國公司經(jīng)營戰(zhàn)略進(jìn)行研究之后，分析了我國企業(yè)“走出去”過程中存在的問題，并在借鑒日本跨國公司成功經(jīng)驗(yàn)的基礎(chǔ)上對我國企業(yè)如何“走出去”提出一些自己的看法。
全文共分四部分：第一部分概述日本跨國公司發(fā)展歷程及成就；第二部分對日本跨國公司經(jīng)營戰(zhàn)略進(jìn)行分析，包括日本跨國公司的資源戰(zhàn)略、全球經(jīng)營戰(zhàn)略及市場戰(zhàn)略，為我國企業(yè)跨國經(jīng)營提供參考；第三部分，對我國企業(yè)“走出去”問題進(jìn)行研究與探討，分析了目前我國企業(yè)“走出去”的現(xiàn)狀及存在的問題；第四部分，通過借鑒日本成功經(jīng)驗(yàn)對如何促進(jìn)我國企業(yè)更好地“走出去”提出了一些建議。

【關(guān)鍵詞】：日本跨國公司 經(jīng)營戰(zhàn)略 “走出去”

Abstract
With the speedy pace of economic globalization, enterprises of all countries carry out the multinational investment actively to pave the way for globalization, trying to seek new resources and development chances to take a part in the fierce international competition. Since the appearance in the international market in 1950s and 1960s, Japanese enterprises have made outstanding achievements. Their products can be found wherever. What’s more, some of those enterprises became famous multinational enterprises. It is sure that Japanese enterprises can not succeed without their unique management strategy. In this thesis, the author analyzes the existing problems in processing the strategy of 'going out” by Chinese enterprises, through studying on the management strategy of Japanese multinational enterprises, and put forward some proposal on the way of executing the strategy of “going out” on the basis of referring to the successful experience of Japanese multinational enterprises.
This thesis consists of four parts. The first part is an outline about the development history and achievements of the Japanese multinational enterprises; in the second part, the author analyzes the management strategy of Japanese multinational enterprises, involving the resources strategy, global business strategy and marketing strategy, which are treated as the examples for the multinational business of Chinese enterprises; the third part covers the study and discussion on the strategy of “going out”, and the analysis of the current situation and rising problems in processing the strategy of “going out” by Chinese enterprises; in the fourth part, the author puts forward some suggestion promoting the execution of the strategy of “going out” by Chinese enterprises, referring to the successful experience of Japanese multinational enterprises.

【Key Words】Japanese Multinational Enterprise; Management Strategy;
“Going out”