溫州民營企業(yè)進一步“走出去”的策略分析

國際貿(mào)易論文編號:GM269  論文字?jǐn)?shù):11431,頁數(shù):16

目    錄

1 溫州民營企業(yè)“走出去”的現(xiàn)狀........................ 2
1.1設(shè)立境外營銷機構(gòu) ...................................2
1.2投資建廠............................................2
1.3兼并收購境外企業(yè) ...................................4
2 阻礙溫州民營企業(yè)“走出去”的因素分析.................4
2.1  宏觀因素 .........................................4
2.2 微觀因素 ..........................................7
3 溫州民營企業(yè)進一步“走出去”的策略探討 ..............10
3.1政府策略 ...........................................10
3.2企業(yè)策略......................................... ..13
參考文獻 ..............................................15
致  謝 ................................................16

摘   要

隨著經(jīng)濟全球化和中國加入WTO，中國民營企業(yè)“走出去”已成為一種趨勢，溫州民營企業(yè)也不例外。近10年來，溫州民營企業(yè)在“走出去”過程中己取得了一定的成就。本文從溫州民營企業(yè)“走出去”的現(xiàn)狀出發(fā)，結(jié)合具體企業(yè)闡述了溫州民營企業(yè)設(shè)立境外營銷機構(gòu),投資新建廠和兼并收購企業(yè)的狀況，指出制約溫州民營企業(yè)“走出去” 的宏微觀方面的因素，并針對這些因素探討了溫州民營企業(yè)進一步“走出去”的策略，即：政府層面應(yīng)完善企業(yè)海外投資的法律法規(guī)，加強對民營企業(yè)海外投資的政策支持，利用多邊投資擔(dān)保機構(gòu)公約的有關(guān)條款保護我國對外投資企業(yè)的利益，建立健全民營企業(yè)海外投資保險制度，發(fā)展完善民營企業(yè)跨國經(jīng)營的金融支持和金融改革，強化信息開發(fā)，引導(dǎo)跨國經(jīng)營投向；企業(yè)層面應(yīng)培育核心競爭力，明確企業(yè)的競爭戰(zhàn)略，實行漸進式的海外擴張方式，培養(yǎng)國際化經(jīng)營管理人員才是成功的策略。

【關(guān)鍵詞】：溫州民營企業(yè)  “走出去”  跨國經(jīng)營

Abstract

With the putting forward of economic globalization and China's entry of WTO, the 'going global' of China's private enterprises have become a trend and Wenzhou private enterprises are no exception. During the past 10 years, Wenzhou private enterprises have reached many achievements in the path of “going global”. Starting from the current condition of Wenzhou private enterprises 'going global' and taking the specific enterprises as example，This thesis expounded upon the situation that Wenzhou private enterprises face in creating marketing agency overseas, building new factories, and merging and acquiring new enterprises oversea. In view of these factors, this thesis illustrate the restricting factors in micro and macro aspects, and put forward some strategies, namely: The government should improve the enterprises overseas investment laws and regulations, strengthening the private enterprises overseas investment policies, protect of China's overseas investment business profit, and establish the system of private enterprises overseas investment insurance, take advantage of the Multilateral Investment Guarantee Agency of the relevant provisions of the Convention perfect private enterprises improve multinational business financial support and reform, strengthen the development of information and guide transnational business investment, the enterprises should nurture core competitive advantage, specify the strategy for the competitiveness of enterprises, effect overseas expansion gradually and nurture international operators.

【Key Words】 Private Enterprises in Wenzhou; “Going Global”; Transnational Operation