從海爾的國際化之路看我國企業(yè)的跨國經(jīng)營

國際貿(mào)易論文編號:GM276  字?jǐn)?shù):7414,頁數(shù):11 

目　錄
一、海爾集團(tuán)的跨國經(jīng)營發(fā)展 ...........................................................2
1.“三三”戰(zhàn)略....................................................................... 2
1．1質(zhì)量的國際化 .....................................................................2
1．2科技國際化....................................................................... 2
1．3市場國際化 .......................................................................2
2．“先難后易”的戰(zhàn)略 ................................................................2
3．本土化戰(zhàn)略 ....................................................................... 3
二、我國企業(yè)跨國經(jīng)營面臨的主要問題 ...................................................3
1．體制障礙 ....................................................................... ..3
２．投資規(guī)模差距 .....................................................................3
3．人才障礙...........................................................................4
4．經(jīng)營決策能力差 ....................................................................4
5．信息不靈，缺乏對國際市場的了解.....................................................4
6．對外經(jīng)濟(jì)法規(guī)不健全、制度不完善，導(dǎo)致管理上的混亂...................................5
三、提高我國企業(yè)跨國經(jīng)營能力的對策....................................................5
1．改革政府管理體制和企業(yè)經(jīng)營機(jī)制，使國外企業(yè)真正成為自主經(jīng)營的經(jīng)濟(jì)實體.............. 5
2．加快資產(chǎn)重組與企業(yè)合作的步伐，最大可能地獲得規(guī)模經(jīng)濟(jì)效益 ..........................5
3．重視企業(yè)跨國經(jīng)營人才的培養(yǎng)問題 ....................................................6
4．加強企業(yè)質(zhì)量管理，滿足跨國經(jīng)營對企業(yè)的新要求 ......................................6
5．抓住經(jīng)濟(jì)全球化的發(fā)展機(jī)遇，進(jìn)行企業(yè)內(nèi)部創(chuàng)新.........................................7
6．加強企業(yè)跨國經(jīng)營的立法工作，提高相關(guān)法規(guī)的透明度 ..................................7
四、結(jié)論 .............................................................................7
參考文獻(xiàn)..............................................................................8
致謝....................................................................... ..........9

摘要:隨著我國改革開放的不斷發(fā)展，許多國家的跨國公司在全球戰(zhàn)略的指導(dǎo)下，大規(guī)模地進(jìn)入我國經(jīng)濟(jì)領(lǐng)域，對我國企業(yè)形成了巨大的沖擊和挑戰(zhàn)。跨國公司的進(jìn)入，是中國市場已經(jīng)具有國際市場的特征。這意味著尚未完全適應(yīng)市場經(jīng)濟(jì)的中國企業(yè)，已經(jīng)被卷入到激烈的國際競爭中。面對經(jīng)濟(jì)全球化的挑戰(zhàn)和我國加入WTO的現(xiàn)實，我國企業(yè)如何抓住時機(jī)，如何從事跨國經(jīng)營，如何走出一條國際化的發(fā)展道路。本文從對海爾集團(tuán)的跨國經(jīng)營戰(zhàn)略的介紹，引申出我國企業(yè)在跨國經(jīng)營中存在的一些問題并提出自己的解決對策。
關(guān)鍵詞：經(jīng)濟(jì)全球化；跨國經(jīng)營；國際化。

ABSTRACT
Along with the our country reform and open policy unceasingdevelopment, many national multinational corporations in under theglobal strategy instruction, large-scale enter the our countryeconomical domain, has formed the huge impact and the challenge to ourcountry enterprise. Multinational corporation's entering, was theChinese market already has the international market thecharacteristic. This meant not yet completely adapted the marketeconomy Chinese enterprise, is already involved in to the intenseinternational competition in. Join WTO facing the economicalglobalization challenge and do our country the reality, how ourcountry enterprise holds the opportunity, how is engaged in thetransnational management, how goes out an internationalization thedevelopment path. This article from to the Haire group's transnationalmanagement strategy introduction, expands our country enterprise somequestions which exists in the transnational management and proposesown solution countermeasure.
Keyword:Economicalglobalization;Transnationalmanagement;Internationalization.