廣東省旅游業(yè)對(duì)策探析

國(guó)際貿(mào)易論文編號(hào):GM335  論文字?jǐn)?shù):11424.頁(yè)數(shù):17

目  錄
前  言 4
一、廣東省旅游業(yè)的現(xiàn)狀 4
(一)旅游業(yè)已成為廣東的支柱產(chǎn)業(yè) 4
（二）旅游資源更加豐富 5
二、廣東省旅游業(yè)存在的問(wèn)題 6
（一）旅游資源開發(fā)不科學(xué)，還處于低層次開發(fā) 6
（二）旅游區(qū)發(fā)展不平衡，旅游格局還是以城市為主 6
（三）消費(fèi)結(jié)構(gòu)不合理，粗放型增長(zhǎng)方式還未根本轉(zhuǎn)變 7
（四）廣東旅游信息化建設(shè)滯后，工作效率不高 8
（五）旅游業(yè)市場(chǎng)秩序不正規(guī)，規(guī)模經(jīng)濟(jì)難以產(chǎn)生 8
三、廣東省旅游業(yè)存在問(wèn)題的原因 9
（一）旅游行業(yè)還沒(méi)有走上集約化發(fā)展的軌道。 9
（二）旅游教學(xué)與信息化建設(shè)的相對(duì)滯后制約著旅游業(yè)的可持續(xù)發(fā)展。 9
（三）行業(yè)市場(chǎng)機(jī)制不成熟、同時(shí)行業(yè)內(nèi)缺乏有效的規(guī)范準(zhǔn)則。 9
四、廣東旅游業(yè)的SWOT分析 9
（一）廣東旅游業(yè)發(fā)展的優(yōu)勢(shì) 9
（二）廣東旅游業(yè)發(fā)展的劣勢(shì) 10
（三）廣東旅游業(yè)面臨的機(jī)遇 10
（四）廣東旅游業(yè)面對(duì)的挑戰(zhàn) 11
五、廣東旅游業(yè)發(fā)展的戰(zhàn)略對(duì)策 12
參考文獻(xiàn)： 17

摘  要：廣東正從旅游大省向旅游強(qiáng)省轉(zhuǎn)變。實(shí)現(xiàn)這一目標(biāo)的關(guān)鍵在于旅游業(yè)的轉(zhuǎn)型：旅游業(yè)已經(jīng)成為廣東省的支柱產(chǎn)業(yè)，與廣東建設(shè)旅游強(qiáng)省的目標(biāo)還有很大差距。本文試圖通過(guò)找準(zhǔn)影響廣東省旅游業(yè)發(fā)展的問(wèn)題，運(yùn)用SWOT分析法，形成廣東省提高旅游發(fā)展質(zhì)量的整體戰(zhàn)略對(duì)策。
關(guān)鍵詞：廣東省；旅游業(yè)；SWOT分析方法

Research On Countermeasures For The Tourism Industry Of Guang Dong Province
 Abstract: Now Guan Dong province has been trying to change itself from the good tourism province to the best tourism ones. In order to realize this change into reality, it focuses on the model-transfer. Tourism has already become the cornerstone industry of Guan Dong Province. However, it is far away from the target which is Guan Dong province would be the best tourism province. This thesis tries to find some factors which have great influence on the tourism development of Guan Dong Province. With SWOT analysis, it gives some suggestions for the overall strategies to improve the tourism quality of Guan Dong Province in this thesis.
Key words: Guan Dong Province; Tourism Industry; SWOT analysis