零售商主導(dǎo)的供應(yīng)鏈管理問題的研究

論文編號:GS368  論文字?jǐn)?shù):13205,頁數(shù):15   附外文翻譯

 摘    要

 零售商作為供應(yīng)鏈領(lǐng)導(dǎo)者進(jìn)行供應(yīng)鏈管理的目的在于使整個供應(yīng)鏈的成本最低而提供的服務(wù)價值最高。信息技術(shù)和整體理念是零售商主導(dǎo)供應(yīng)鏈管理的基礎(chǔ)和核心。信息技術(shù)是供應(yīng)鏈管理的硬件和外殼，整體理念是供應(yīng)鏈管理的軟件和內(nèi)容。零售商對自身內(nèi)部管理及對供應(yīng)商和顧客的管理是通過信息技術(shù)支持和整體理念支持得以實(shí)現(xiàn)的。零售商主導(dǎo)的這種供應(yīng)鏈模式，通過對信息技術(shù)的有效利用，達(dá)到對供應(yīng)鏈的有效管理
 本論文以供應(yīng)鏈管理存在的問題進(jìn)行研究，找出零售商主導(dǎo)的供應(yīng)鏈管理中存在的問題，并對障礙提出對策，使供應(yīng)鏈上各結(jié)點(diǎn)企業(yè)能夠更好的相互溝通，建立和諧統(tǒng)一的供應(yīng)鏈，達(dá)到利益最大化。
 
 
 關(guān)鍵詞：供應(yīng)鏈 ；供應(yīng)鏈管理,；零售商主導(dǎo)的供應(yīng)鏈
 
  The research on the supply chain management issue of retailers leading

 Abstracts: Retailers as a supply chain leader for supply chain management aimed at the lowest cost to the whole supply chain and the highest value of the services provided. It leading retailers and the overall supply chain management concept is the foundation and core. It is the supply chain management of hardware and frames, the whole idea is supply chain management software and content. Retailers for its own internal management and the management of suppliers and customers through information technology support and the overall support of the idea realized. Retailers led the supply chain model, through the effective use of it to achieve effective management of the supply chain
 The papers in the supply chain management problems for research to identify the leading retailers in the supply chain management problems and obstacles approaches to the supply chain nodes enterprises to better communicate with each other and establish harmonious and integrated supply chain to achieve maximum benefits.
 
 
 Keyword：Supply Chain; Supply Chain Management; Supply chain of retailers leading

 目   錄

一、零售商主導(dǎo)的供應(yīng)鏈管理綜述………………………………………………1
（一）供應(yīng)鏈定義…………………………………………………………………1
（二）供應(yīng)鏈管理的介紹…………………………………………………………1
（三）零售商主導(dǎo)的供應(yīng)鏈管理產(chǎn)生的原因……………………………………4
（四）零售商主導(dǎo)的供應(yīng)鏈管理內(nèi)容……………………………………………5
（五）零售商主導(dǎo)的供應(yīng)鏈管理實(shí)現(xiàn)條件………………………………………7
（六）零售商的供應(yīng)鏈管理意義和領(lǐng)導(dǎo)優(yōu)勢……………………………………8
二、零售商為主導(dǎo)的供應(yīng)鏈管理實(shí)例及問題分析………………………………9
 (一）沃爾瑪?shù)墓��?yīng)鏈管理簡介…………………………………………………9
（二）以沃爾瑪主導(dǎo)的供應(yīng)鏈為代表所面對的問題……………………………9
（三）面對沃爾瑪主導(dǎo)供應(yīng)鏈產(chǎn)生問題的解決策略……………………………10
三、我國零售業(yè)為主導(dǎo)的供應(yīng)鏈管理發(fā)展對策…………………………………11
（一）繼續(xù)推廣和完善連鎖經(jīng)營，實(shí)現(xiàn)規(guī)模效益………………………………11
（二）大力發(fā)展特許經(jīng)營…………………………………………………………12
（三）借鑒日本的經(jīng)驗(yàn)教訓(xùn)，組建具有中國特色的“綜合商社”……………12
（四）重新進(jìn)行市場定位，調(diào)整經(jīng)營品種，創(chuàng)新經(jīng)營特色……………………13
（五）發(fā)展電子商務(wù)，為零售業(yè)開辟更為廣闊的發(fā)展空間……………………13
參考文獻(xiàn)……………………………………………………………………………15