洋快餐對中國飲食文化的影響

英語論文編號:YY130  字?jǐn)?shù):8191,頁數(shù):14

目   錄

摘要...................................................................Ⅰ
Abstract ..............................................................Ⅱ

緒論...................................................................2
1. 四種洋快餐 .........................................................3
   1.1 基本情況........................................................3
   1.2 發(fā)展?fàn)顩r........................................................3
   1.3 迅猛發(fā)展的原因 .................................................4
2. 洋快餐給中國飲食文化帶來的影響 .....................................4
 2.1 洋快餐給中國人民身心健康帶來的影響 ...............................4
 2.2 洋快餐對中國人民飲食觀念的影響 ...................................5
 2.3 洋快餐對中國飲食文化的影響 .......................................6
 2.4 洋快餐給中國市場經(jīng)營策略帶來的影響 ...............................7
3. 發(fā)展適合中國人自己的快餐文化 .......................................7

結(jié)語 ..................................................................9
參考文獻(xiàn) ..............................................................10
致謝 ..................................................................11

摘　 要

     隨著現(xiàn)代人們生活水平的提高和人們生活方式的改變，人們的生活節(jié)奏越來越快，人們在社會生活中的對效率的要求也越來越高。這時洋快餐進(jìn)入了我們的生活,影響著我們的生活習(xí)慣，改變著我們對于中國傳統(tǒng)飲食觀念的理解，在更大的程度上形成了對于中國傳統(tǒng)飲食文化的一種沖擊。近幾年來,洋快餐迅猛發(fā)展,給中國飲食文化及社會文化帶來了巨大的影響。它危害著人們的身心健康,改變著人們的飲食觀念,更最大程度的影響著中國的傳統(tǒng)飲食文化,但是我們也不能忽略洋快餐對中國社會的貢獻(xiàn)及給中國市場帶來的新的經(jīng)營策略,因此,我們應(yīng)該結(jié)合洋快餐經(jīng)營和管理的優(yōu)點(diǎn)及中國飲食口味和健康的優(yōu)點(diǎn),借取他國文化,大力發(fā)展適合中國人自己的中式快餐。

關(guān)鍵詞

洋快餐，飲食文化，飲食觀念，市場經(jīng)營策略，中式快餐

Abstract

The living standard of people in the modern time is improving. They are altering their life styles. With the pace speeding up, people demand more and more in efficiency. Foreign fast food has entered our life, affecting our living habits, converting our understanding of traditional beliefs on diet. To a great extent, it has become a powerful rival to Chinese traditional food culture. In the past few years, foreign fast food develops at an impetuous speed, which brought about great impact on Chinese food culture and society. Foreign fast food has endangered people health. At the same time, it has made great contributions to Chinese marketing strategies. To exploit suitable Chinese fast food, it is practical to make good use of advantages of both foreign fast food and Chinese diet.

Key Words

Foreign fast food; food culture; food idea; marketing strategy; Chinese fast food