淺談家族企業(yè)文化的建設(shè)

工商管理論文編號(hào):GS106  字?jǐn)?shù):20598,頁(yè)數(shù):28，有外文翻譯

目       錄
1 緒論…………………………………………………………………………………………1
  1.1 題目背景與目的………………………………………………………………………1
  1.2 國(guó)內(nèi)外研究狀況………………………………………………………………………2
  1.3 題目研究方法…………………………………………………………………………3
  1.4 論文構(gòu)成及研究?jī)?nèi)容…………………………………………………………………3
2 家族企業(yè)文化的優(yōu)勢(shì)與局限性分析………………………………………………………5
  2.1 家族企業(yè)文化的優(yōu)勢(shì)…………………………………………………………………5
       2.1.1 家族的強(qiáng)凝聚力………………………………………………………………5
       2.1.2 決策效率高……………………………………………………………………5
       2.1.3較易處理內(nèi)部交易關(guān)系………………………………………………………5
       2.1.4 減少代理風(fēng)險(xiǎn)…………………………………………………………………5
       2.1.5信任度更高……………………………………………………………………6
  2.2 局限性分析……………………………………………………………………………6
       2.2.1家族企業(yè)文化缺失或文化表層化……………………………………………6
       2.2.2 領(lǐng)導(dǎo)者文化就是企業(yè)文化……………………………………………………7
       2.2.3 較易出現(xiàn)排外性………………………………………………………………7
       2.2.4 重人情輕制度…………………………………………………………………8
       2.2.5 易因循守舊……………………………………………………………………8
       2.2.6 忽視員工的參與………………………………………………………………8
3 家族企業(yè)文化的案例研究………………………………………………………………10
  3.1 用人理念文化的案例分析……………………………………………………………10
      3.1.1 日本西武集團(tuán)…………………………………………………………………10
      3.1.2 杜邦公司………………………………………………………………………11
      3.1.3 丹佛斯公司……………………………………………………………………12
  3.2 三星集團(tuán)精神與理念文化的變遷……………………………………………………13
      3.2.1 傳統(tǒng)與現(xiàn)代的融合——舊瓶裝新酒…………………………………………14
      3.2.2 經(jīng)營(yíng)文化理念的變遷…………………………………………………………15
4 家族企業(yè)文化的構(gòu)建策略與建議………………………………………………………19
  4.1 家族企業(yè)文化建設(shè)的突破口…………………………………………………………19
      4.1.1 領(lǐng)導(dǎo)者自身的突破……………………………………………………………19
      4.1.2 員工思想的突破………………………………………………………………19
      4.1.3 價(jià)值理念具體化………………………………………………………………20
  4.2 根據(jù)企業(yè)具體情況建立企業(yè)文化……………………………………………………20
      4.2.1 企業(yè)文化要適時(shí)變化…………………………………………………………21
      4.2.2 改變經(jīng)營(yíng)管理方式……………………………………………………………21
      4.2.3 高層領(lǐng)導(dǎo)應(yīng)該充分發(fā)揮先導(dǎo)作用……………………………………………21
      4.2.4 塑造良好企業(yè)形象……………………………………………………………22
      4.2.5 合理利用人力資源……………………………………………………………22
      4.2.6 建立有效的評(píng)價(jià)體系…………………………………………………………23
結(jié)論…………………………………………………………………………………………25
參考文獻(xiàn)……………………………………………………………………………………26
致謝…………………………………………………………………………………………28

摘    要

 企業(yè)文化有著豐富的內(nèi)涵，對(duì)企業(yè)的長(zhǎng)遠(yuǎn)發(fā)展有著重要的作用。我國(guó)的家族企業(yè)在改革開(kāi)放的過(guò)程中取得了長(zhǎng)足的發(fā)展，但也存在諸多問(wèn)題亟待解決，特別是家族企業(yè)自身在企業(yè)文化建設(shè)上存在的缺陷，已經(jīng)在一定程度上阻礙了企業(yè)的發(fā)展，應(yīng)該引起足夠的重視。為此，探索和建立適合家族企業(yè)本身特點(diǎn)的企業(yè)文化就顯得尤其重要，加強(qiáng)企業(yè)文化建設(shè)，必須從實(shí)踐和理論角度對(duì)家族企業(yè)的發(fā)展路徑進(jìn)行深入探討，科學(xué)地把握企業(yè)文化建設(shè)的作用和意義，分析家族企業(yè)文化的先天優(yōu)勢(shì)，指出家族企業(yè)文化方面存在的內(nèi)在缺陷，從而走出對(duì)企業(yè)文化建設(shè)認(rèn)識(shí)上的誤區(qū)，并就家族企業(yè)文化的建設(shè)提出了相關(guān)政策建議。
 首先，本文概述家族企業(yè)文化的背景與現(xiàn)狀。
 其次，根據(jù)現(xiàn)時(shí)家族企業(yè)文化的優(yōu)劣勢(shì)，對(duì)其進(jìn)行分析。
 再次，列舉家族企業(yè)文化建設(shè)的成功與失敗的案例，從中找出家族文化建設(shè)的對(duì)策。
 最后，提出家族企業(yè)文化構(gòu)建的策略與建議。
 
關(guān)鍵詞：家族企業(yè)，企業(yè)文化，建設(shè)

Abstract

 The enterprise culture is full of rich connotation, playing a important role in long term development of corporate. Family firm in our country has obtained the considerable development in the reform and open policy process, but also has many problems to urgently which is awaited to be solved, specially the flaw of family firm which exists in the corporate culture construction, has already hindered corporate's development in the certain degree. It should pay attention. Therefore, it's important to explore and establish the corporate culture which suits the family firm. Strengthens the corporate culture construction, must scientifically grasps the corporate culture construction the function and the significance, the analysis family firm culture congenital superiority, thus goes out to the corporate culture construction understanding in the erroneous zone, and put forward the related policy proposal on the family firm culture construction.
 First, this article outlines the family firm culture the back ground and the present situation.
 Second, according to the present family firm culture superior inferiority, carries on the analysis to it.
 Third, Gives an example about the successful and defeat case of the corporate cultural of family firm, find out the family cultural reconstruction the countermeasure.
 Finally, proposed the corporate culture of family firm constructs strategy and suggestion.
 
 Key words : Family firm, Corporate culture, Construction