廣州市產權式酒店的發展與對策

工商管理論文編號:GS112  字數:25994,頁數:37，有外文翻譯

目      錄

1  緒   論 1
   1.1 題目的背景及目的 1
1.2 國內外研究情況 2
1.3 題目研究方法 3
1.4 論文構成及研究方法 3
1.5 論文的創新點 4
2  產權式酒店的內涵、背景、概念、分類及其相關產業的發展 5
2.1 酒店業的概念與分類 5
 2.1.1 酒店的概念 5
 2.1.2 酒店的類型 5
 2.1.3現代酒店的基本性質 6
2.2 產權式酒店發展背景、概念及分類 7
 2.2.1 產權式酒店的發展背景 7
       2.2.2 產權式酒店的定義 8
 2.2.3 產權式酒店的性質 8
 2.2.4 產權式酒店的分類 9
2.3 產權式酒店的消費群體 9
2.4 我國城市出現產權式酒店 10
2.5 近年來我國旅游業發展概況 11
2.6 近年來我國會展產業概況 13
3  廣州市酒店業的發展現狀 17
3.1 廣州市酒店業發展概況 17
 3.1.1 酒店行業整體景氣復蘇 17
       3.1.2 廣州市酒店的經營情況及趨勢分析 17
 3.1.3 廣州市酒店業走向世界的途徑 19
3.2 廣州市酒店業面臨的問題 19
 3.2.1 酒店業外資賺取利潤大 19
 3.2.2 酒店每年有大量資產閑置 20
 3.2.3 酒店業經營模式有待創新 20
3.3 廣州產權式酒店發展現狀 20
3.4 廣州市產權式酒店的發展動態 20
3.5 產權式酒店租賃市場發展空間大 21
4  廣州市產權式酒店發展的問題及分析 22
4.1 價格偏高以及回報不穩定 23
4.2 產權酒店的發展受限制 23
4.3 市場秩序混亂 23
4.4 缺乏規范化的規條 24
   4.5 產權式規模難以形成 24
5  廣州市產權式酒店發展的對策及發展出路 26
5.1 廣州市產權式酒店發展的對策 27
5.2 產權式酒店購買者分析 28
5.3 產權式酒店的發展出路 29
5.4 選擇廣州產權式酒店經營的最優模式 31
結   論 33
參考文獻 36
致謝 37

摘　　要

 20世紀90年代，產權式酒店的概念隨著分時度假的產品引入中國，一時在全國各地引發熱潮；同時酒店業迅速發展及近年來經濟效益逐漸滑入低谷，出現了全行業虧損的局面，此種局面引發酒店行業人士的深思：酒店業是否需要改革？
本文首先在酒店行業的基礎上引入分時度假的概念，解釋了產權式酒店概念的來源及內涵；進而對酒店經營賴以生存的旅游業及酒店相關產業會展業進行分析；論述了產權式酒店在國內外的發展前緣、發展現狀、發展趨勢及國內早期產權式酒店發展過程中遇到的各種問題及尋求解決的出路；并在分析了廣州酒店行業的發展狀況，如客源狀況、經營情況和產權式酒店發展所具備的條件的基礎上對廣州酒店的發展趨勢作出預測；最后對廣州市發展產權式酒店的可行性進行了客觀的分析，顯示了廣州市有發展產權式酒店的良好經濟環境和文化環境，并符合社會的發展，對社會的進步具的推動作用，具有很好的發展前景，同時也批露了廣州市發展產權式酒店遇到的問題的并努力尋求解決的對策。
 “分時度假”作為一種新穎的旅游休閑概念,目前在中國國內逐漸為越來越多的人所熟悉,而且產權式酒店的銷售和承購在國內逐漸成為一種對休閑生活的投資。但這種新興的消費和投資方式在廣州當前的旅游發展中也存在很多問題。

關鍵詞：產權，產權式酒店，酒店經營，分時度假

Abtract
 The concept of property right hotel was brought into china with the products of timesharing spent holiday in the nineteen 90s, and was very popular across the country immediately; at the same time, with the speedy development of hotel industry and the shrinking of economy benefit in recent years, all of this industry are facing an situation of having a deficit, which brings the people in the industry to ponder over whether the industry need a innovation?
 This text firstly introduces the genesis of timesharing spent holiday basing on the industry of hotel and explains the connotation and origin of the concept of property right hotel, then analyzes the industry of travel on which the hotel-management relayed and the industry of convention and exhibition which is related to the industry of hotel. Thirdly it discusses the history, actuality and direction of the development of property right hotel in and across the world, and equally analyzes the actuality of the hotel-industry in Guangzhou such as situation of guest-source, management and feasibility of the development in property right hotel, and forecasts the trend of hotel-development in Guangzhou. Finally, it analyzes the feasibility of developing property right hotel in Guangzhou objectively, to show that there is a fine envelopment in both economy and culture which is fit for developing property right hotel in Guangzhou city and accords with the social-development, It will functions in forcing the advancement of society and has a prosperous future. At the same time, this text also throws daylight on the problem faced in the development of property-right-hotel in Guangzhou city and tries hardly to find a countermeasure.
 As a new concept of tour-leisure, “timesharing spent holiday” have been more and more familiar with people in china, while the selling and purchase of property right hotel have become an investment of the leisure life in our country. Bu this newly consuming and investing mode still have some problem in the tourism-development in Guangzhou at this moment.
 Key words：Property right，Feasibility analyzing，Hotel operators，Timeshare